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Mobile first is a current trend; this is the reason why most of the companies are struggling to develop mobile-friendly websites. The term mobile first is all about being able to use a website on a mobile device seamlessly. It’s true that most of the time it is not possible to create a mirror image of the desktop version while developing mobile ones. But a mobile site aims to meet every essential function so that the mobile users get all important information in a concise way. A Website Development Company in Bangalore can offer the right mobile solution for your existing website. 

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Tips to make your website development with mobile friendly

  • Optimizing for touch screens
    • The method of interaction is a vast difference between desktop and mobile device. People are more used to swiping, zooming in and out with fingertips on mobiles. Simply implementing responsiveness is not sufficient for a perfect user experience. It’s also important to optimize the site for touch screens as well and for this proper navigation is very important.
  • Compress CSS, HTML and Images
    • The loading time is a big factor while optimizing a website for smaller screen. The visitors should not get frustrated by the amount of time need to wait for page loading. A mobile website means that the page will load within a second. Compress the high-resolution images to save mobile data, compress the CSS and HTML as well.
  • A better theme
    • For Wordpress websites, you just need to upgrade the theme to make your website mobile friendly. So, its time you replace your old theme with a new one. You might also use a plugin for optimizing your site for smaller screens but this method is not very much recommended. 
  • Choosing the right fonts
    • Tiny fonts are painful to the eyes and zooming in time and again is problematic. This spoils the entire user experience to use the perfect font that matches the screen size.

Why you are consideration mobile friendly while making your website designing

Here are a few reasons why you need to get a mobile-friendly website development and design:

More mobile users:

Billions of people are using a mobile device for instant access, imagine it’s so easy. You can do everything from a mobile and can take it along with you easily wherever you go. People rely on tablets or phone for online shopping and the e-commerce is a big industry. If your site is not mobile-friendly, you are missing out on business revenue.

Social media at its best

No, can you ignore social media? Mobile users have increased mostly due to social media. Your business might get a bad review on social sites for not being mobile-friendly. Social media is responsible for driving positive traffic to your business.

SEO ranking

A mobile-friendly and responsive website improves SEO ranking. Google is more concerned about positive user experience and this can’t be achieved without responsiveness. Google has a different algorithm for mobile websites that are more focused on click-back times and bounce rates. So, no taking risk with Mr Google.

Improved user experience and branding

A mobile-friendly and responsive website ensures better user experience. There are so many mobile users and this is a high-utility device these days. Imagine not being able to access a website! Without user experience, your online business is a flop.

Final words

Look for a talented Website Design Company in Bangalore because it’s a challenge when it comes to designing for the smaller screen. It’s all about rendering the optimum user experience. For best user experience on mobile as well as desktop devices, a mobile-friendly website design works best. You need not worry about any constraints while accessing via mobile, slow loading time and other challenges. Google will not penalize because your website will load rapidly on any device. Mobile-friendly websites are a basically light, you need to take out all unnecessary stuff and keep only when you need to display. It’s all about focusing on the users without fluffs. This helps your business to get online success; it’s an asset for your trade.

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Are you looking for  best website design and development company in Bangalore

If yes, then you are at the right place. Here we are discussing the complete guide that website design and development company in Bangalore experienced in real and that compliance with the Google algorithm in 2018. Hope this article will help you. So, let’s get started:

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LOOK AT CHANGES OF GOOGLE ALGORITHM FOR 2018

The first and foremost thing to be kept in mind is that one should be completely aware and have knowledge about the changes done by Google in its algorithms for 2018. To be aware is not only necessary, but one should think beyond it. One should be fully updated as on what Google is emphasizing more. As per the observation by website development company in Bangalore, Google is emphasizing more on the publishers who provide excellent results to its users quickly and efficiently. Also, the security system is the main focus of Google.

MOBILE FRIENDLY WEBSITE DESIGN

The Google made the declaration of its mobile version update last year. It means Google allows you to place your website originally as mobile version. It enables user to search its devices on mobile. As we know that the people are more mobile users. The trend is changing so frequently and that’s why the website designers should be fully prepared to overcome the challenges. Google is well aware of the changes in emerging markets and so you should. Pre- planning should be done by website developers to match it up with the changing trends of Google Algorithm.

FOCUS ON IMPROVING USER EXPERIENCE

According to experience of website design companies in Bangalore, users generally look for fast and better search results. Google is trying to work on the overall satisfaction of its users. Google demand publishers to deliver fast and rich content. It will ultimately lead to increase in traffic on the website. Even if Google is making profit out of this by increasing its page viewers, still it is beneficial for the website creators. Badges on search results are introduced for users to easily find what they want. The publishers can get benefit by showing their potentialities through grabbing attention of users and increase traffic on their website. 

To do this, there are various easy ways by which you can structure data on your website. The Wordpress users can easily find user-friendly plugin and others can use simple code markups to make your data more structured. 

SPEED IMPROVEMENT

Undoubtedly, Google is now focusing more on the website speed. The website developers should work on increasing its page speed to be competence with the other pages and to get up ranked in Google. The users are searching for more quick accessibility and search results and thus Google wants to meet the demands of the users and want publishers to fulfill its needs.

So, these are some guidelines the website developers should follow to comply with the Trends and Google Algorithm changes expected to be occur in 2018.

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With the evolution and growth of web technologies, more people find technical SEO appealing. Technical SEO has been gaining heavily on popularity of late. We have seen huge spike in interest in 2017. And we are going to see more of it in 2018. As we all know, web has become really complex compared to before. It has been scaling beyond our expectations. Since keeping up with it has become really hard, more people will start specializing in Technical SEO in coming days. You will find plenty of Good SEO Companies in Bangalore.

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More data

More data is being created. Processing large amount of information brings its own complications. We need to be better equipped to deal with the challenges. Clickstream is an exciting thing that has happened of late. Many SEO tool companies have been open to using click stream data. 

Even Google has been doing their bit. They have been sourcing more data from their users of late. We can take the example of Google My Business Q&A. We believe it is going to be used for voice search. There have been forecasts which gave significance to structured data. You will come across lot of reliable SEO Experts in Bangalore.

We believe that there will be a point where Google will not even need the structured data. We have seen Google giving more important to rich results and Knowledge Graph information. Google has been displaying the data from other websites, for instance lyrics, weather, answers on their page. We can clearly see where it is headed – Google is going to look at other websites like data sources.

Mobile, Security, Speed

Google is all set to roll out the mobile-first index. And that is going to bring a sea change in the way SEO has been functioning. Everyone will be forced to focus their energies on mobile experience. And it is going to be a turning point for Technical SEO is as well. This gives so many options for layout and content design.

And Google has made it clear that they will give significance to speed as well. Security is another big issue which everyone cares about. Google has been promoting HTTPS for a long time. In fact, today they show “Not Secure” next to a website without HTTPS.

Fractured Web and the Expansion

The kind of growth we see in the web development is scary at times. Technologies come and go all the time, with very few sustain. So, web is fractured compared to before. It is really a challenge to keep up!

Increase in Number of Tools

The number of tools at our disposal for everything is astounding! We are going to experience sea change. JavaScript and Service Workers have been creating lot of noise. Lot of SEO tools are going to emerge. Given we have so much data to process there will be attempts to implement machine learning.

Google will Offer Help.

Google is going to offer some help. Google wants to serve the users in the best possible way. Nexevo Techologies expect Google to be more forgiving towards technical SEO problems. But we have no idea how Google will implement their strategy. In fact, Google has been giving more data than we can handle. They offer lot of tools for technical SEO.

 

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Negative SEO Tactics in 2018: 

When it comes to digital marketing, your website can be affected by competitors so that their website gets more visibility than yours. This is the online war that goes for but how will you handle a situation like this? You have definitely heard of negative SEO, it has been in the industry since the beginning. These days there are improved procedures and the digital marketing experts have more knowledge in this. 

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Now did you hear of Black Hat SEO? Unethical techniques are used to damage search engine ranking mainly of the competitors. You must always be ready for the risky negative SEO whenever you are launching a company website. If your website has been attacked, there is no need to panic because you can look for an SEO Service Provider in Bangalore who is experienced in fixing these issues.  

Take a look at the Negative SEO Tactics:

Removing good-quality links.

This is a very popularly used tactic but it’s a bit less effective now due to Google algorithm’s leniency. The best way to stay safe is to audit backlinks using tools like Goole Search Console, SEMRush and Ahrefs. Inform Google if your website is attacked, it’s a must. 

Duplication of content.

Your content should be useful and unique souse the Copyscape tool to ensure whether the content is copied on your website or not. If you discover that websites are recreating a single page or more, get in touch with the webmaster. If this is not effective, report scraping website using the copyright infringement report of Google. 

Removing your website from Google.

If you feel your website is harmed and it needs to be done right, remove it from Google. While doing this you need to be a bit cautious so that your employees do not quit. It is very important to do an audit of your rankings and traffic using Google Analytics Tools. You can also check the ranking manually in a browser. Do not ever give the ownership of your website to a third-party. 

Hacks.

Do you know that hacking is done without keeping in mind Negative SEO? If Google finds out that your website has been hacked, searchers will get a message in the search results. To prevent such things keep the software up-to-date. Are you using HTTPS? If not then do this investment immediately. Adding to it, lock directory and file permissions and use strong passwords. 

Distributed Denial-of-service Attacks.

The aim is to crawl your website time and again with automatic crawlers so that it’s difficult for your customers to use and tough for Google to crawl. Finally, it goes offline for excessive server load. To prevent this from happening, keep a track of the speed of your site. If you find the speed slowing continuously without any technical faults, get in touch with your hosting company for server log review. If your website is crashing, block those harmful crawlers with .htaccess and robot.txt. 

Conclusion.

Negative SEO is a big threat and many websites go through the same but you can actually prevent it easily. For all your digital marketing needs, hire a trustworthy and experienced SEO Service Company in Bangalore.

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How to Prepare Your Website For Google Algorithm Changes In 2018 

Google at regular intervals (once or twice in a month), introduces its algorithm update. It came up with the algorithm updates in previous year and similarly it is rolling out with its algorithm updates in 2018 as well. The significant or main updates are done once a year but the minor changes take place hundred times. Google incorporates these changes with motive to handle vulnerabilities and to recognize the procedures which are not binded by the Google Webmasters Guidelines. To comprehend you with the algorithm changes made by the Google for creating websites in some recent years, we are discussing some major updates with you so that you got to know about the recent updates alongside a list of hazards and prevention tips for each of them.

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MAJOR GOOGLE ALGORITHM UPDATES

Google Panda

Panda was included as the core part of Google algorithm in January 2016. Google mobile SEO news emphasizes on providing the mobile version of the sites. It is created by Google in order to diminish the extensiveness of low quality content, light content in search results and to give appreciation for excellent content. 

The most prompt clear change in Google SEO trends 2018 is related to the 'article marketing'. The SEO experts which publish low quality content with less appealing outlay and more intrusive promotion are prove to be unreliable and not helpful.

HAZARDS

  • One should avoid copied content to make sure that duplication problems are not found
  • The content shouldn’t be plagiarized
  • Client generated spam is not acceptable
  • Keyword stuffing should be avoided
  • User experience shouldn’t be poor

PREVENTION TIPS

  • Duplication of content should be properly checked
  • Always check plagiarism and for a comprehensive check, you can use the paid one.
  • Review your site for keyword stuffing
  • High quality content should be posted to upgrade your website

Google Penguin 

Google penguin aims at managing link quality and to punish those who purchase back links from others. It identifies the spamming of the top Google searches 2018 that are done manipulatively. It also bought changes in Mobile SEO 2018 which is become more page specific instead of full websites.

HAZARDS

  • Avoid back links of poor quality
  • Links of the sites made only for SEO links shouldn’t be referred 
  • Avoid taking links from immateriality sites
  • Do not refer paid connections
  • Avoid excessively enhanced content links 

PREVENTION TIPS

  • Link profile development should be regularly screened in order to prevent your site with the toxic back links.
  • Avoid penalty risks to avoid the down-ranking of your website
  • Dispose the unsafe links in order to reduce the spam links 

Google Rankbrain

The rank brain Google algorithm update enables Google to translate the significance of queries and providing the best query results. Along with the query handling segment of Rank brain, there is a ranking part to it as well.  Rank brain performs various functions such as it tells what the page is about, accesses the significance of search results and makes it even better. 

The initial step for growth of SEO 2018, Google suggest to use relevant keywords which the users search for. Additionally, it arranges the results in SERP. Using irrelevant keywords will help you in any way.

HAZARDS

  • Avoid lacking query related relevance highlights
  • Poor experience of the user will not prove to be helpful and can take your site at the down rank.

PREVENTION TIPS

  • The user experience should be optimizing so as to increase the ranking of the websites.
  • Research for the competitive sites should be done as pages with more relevant content and elements are more successful.

Google Mobile Update

Google mobile update was launched on 21st April, 2015 which is also known as Mobilegeddon. The creation of the update is intended to rank the pages which are most responsive to the mobile devices. The pages enhanced for the mobile phones rank at the highest and accordingly rank down the pages which are not well responsive to mobile devices. The SEO strategy 2018 aims at making page mobile optimized.  Google SEO news says that it is the page level sector as your one page of the website can be mobile updated but the other can be not. The ranks of the pages are given on the basis accordingly. 

HAZARDS

  • Absence of the mobile version of the site is not accepted for the update. Your site should be mobile. supported for making it top-ranked.
  • Avoid improper viewport setup.
  • Avoid irrelevant Content.

PREVENTION TIPS

  • The sites should be mobile-friendly so that you will get top rank in SERP.
  • Content should be of good quality.
  • Proper viewport configuration.

Google Hummingbird

Google humming bird was introduced on 22nd august, 2013. The Google SEO updates news explains the change that it translates the search queries, and giving search items which match searcher purpose, instead of individual keywords. In 2018 SEO trends, hummingbird adds more quality to the importance of the query. Along with the exact keywords match, humming bird uses synonyms of the words.  Google demonstrates the results which are theme related in the SERPs. 

HAZARDS

  • Avoid focusing on exact-match keyword which can down-rank your website or webpage
  • Keyword stuffing should not be done

PREVENTION TIPS

  • Focus on related search keywords, its synonyms to diversify your content instead of just targeting exact keyword match. 
  • Find the same dialect as your users or audience uses which will help in better interaction with the users.
  • Think new ideas instead of using exact match. Innovative information will help you up rank your website. 

CONCLUSION: 

So, these are some significant algorithm updates which are made by Google for making the websites. If you are a website creator, then following these updates is your obligation otherwise your site can be down-ranked by the Google. Nexevo Technologies are a perfect way solution to keep you updated with the recent modifications made by the Google and is mandatory to follow.     

 

 

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