How to Fix Your Site After Ranking Dropped
Digital Marketing
Updated on: 11 Oct, 2024 05:48 AM

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Published Date 07 Dec, 2021 00:50 AM
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Time To Read10 Mins

Experiencing a Google ranking drop can hurt your online visibility. Common causes include recent website changes, technical issues, algorithm updates, and competitor actions. To address the drop, verify the issue, audit your site, check for technical problems, and review any recent changes. Also, look for manual penalties and be mindful of negative SEO tactics. Lets jump in;

How to Fix Your Site After Ranking Dropped


Experiencing a Google ranking drop can be frustrating and harmful to your online presence. If your ranking drops in digital marketing, your website can be ranked down by competitors' websites so that their website gets more visibility than yours. This is the online war that goes on but how will you handle a situation like this? You have heard of negative SEO, it has been in the industry since the beginning. There are improved procedures and digital marketing experts have more knowledge of this.

Now did you hear of Black Hat SEO? Unethical techniques are used to damage search engine ranking mainly of the competitors. You must always be ready for the risky negative SEO when launching a company website. If your website has been attacked, there is no need to panic because you can look for an SEO Service Provider in Bangalore who is experienced in fixing these issues.  

Why have your website rankings dropped?

Before jumping to the solution to how to fix your site after ranking drops, let's look at the reasons why your Google ranking drops dynamically. Here are some possible causes that could cause a drop in your Google website ranking:

1. The first reason can be any small or bulk changes to your website content, restructuring, redesigning, migration, or adding pages can lead to ranking drops.

2. Technical issues on the search engine’s side or problems with your website’s crawlability and indexing can also affect ranking drop in the search engine.

3. Search engines such as Google, Bing, Yahoo, etc frequently update their algorithms, which can also impact your website and can be the reason for a ranking drop.

4. Google might change its understanding of search intent, affecting the relevance and ranking of websites.

5. Search engine ranking may drop when the competitor improves their website to climb jumper

6. Loss of backlinks, a crucial ranking factor in SEO, can also significantly impact your website’s Google ranking and ranking drops.

Steps to solve and fix ranking drops

Here are steps to help Improve Your SERP Rankings on Google:

Step 1: Analyze whether your ranking dropped

Before you jump to the conclusion that your website ranking has dropped, first check whether it’s truly the ranking that has dropped or if your ranking tracker is showing incorrect information. Sometimes, ranking trackers may produce faulty results due to technical issues.

You can cross-check by searching directly in search engines to see where your website ranks. This will help you understand the reality of whether your ranking has actually dropped or not.

Step 2: Audit why drop in ranking

It is important to do a thorough analysis of the situation in order to determine the reason for a decline in your Google rankings.

To figure out the extent of the drop, start by utilizing web analytics data, Google Search Console, and your SEO rank tracking tool. Investigate the decline's cause by looking at the search terms and sites that are impacted.

Step 3: Changes made to your website

One common reason for a drop in Google rankings is making small or extensive changes to your website. If you've made any recent changes to your website and its Google ranks have dropped dramatically since then, it's likely that those adjustments are to blame. These could include any changes to your website's content, appearance, or structure.

If you are unaware of any major changes to your website but have noticed a drop in ranks, you can contact your SEO or Digital Marketing agencies to see if any adjustments have been made. You can also review your project management software for any activity that could have caused the ranking to decline.

Changes can be technical, such as alterations to your website’s HTTP code, canonical URLs, metadata, Hreflang definitions, etc. Adjustments to the website’s internal link structure and content can also affect its search engine rankings.

Step 4: Look for Technical issues

Technical issues can significantly impact your site's rankings, so it's crucial to review and address any potential problems. Ensure your site loads quickly on all devices, using tools like Google PageSpeed Insights to test and improve load times. With the increasing number of mobile users, having a mobile-friendly site is essential, so check how your site performs on mobile devices. Additionally, make sure your site is being correctly indexed and crawled by Google by checking your robots.txt file and ensuring critical pages are not blocked.

Step 5: Check for a Manual Penalty in the Google Search Console

If you've noticed a sudden drop in your website's Google rankings, one critical step is to check if your site has received a manual penalty from Google. Manual penalties, also known as manual actions, are issued by Google's human reviewers when they find that your site violates Google's Webmaster Guidelines.

Take a look at the Negative SEO Tactics:

Removing good-quality links.

This is a very popularly used tactic but it’s a bit less effective now due to Google algorithm’s leniency. The best way to stay safe is to audit backlinks using tools like Goole Search Console, SEMRush, and Ahrefs. Inform Google if your website is attacked, it’s a must. 


Duplication of content.

Your content should be useful and unique. Use the Copyscape tool to ensure whether the content is copied on your website or not. If you discover that websites are recreating a single page or more, get in touch with the webmaster. If this is not effective, report scraping the website using the copyright infringement report of Google. 

Removing your website from Google.

If you feel your website is harmed and it needs to be done right, remove it from Google. While doing this you need to be a bit cautious so that your employees do not quit. It is very important to do an audit of your rankings and traffic using Google Analytics Tools. You can also check the ranking manually in a browser. Do not ever give ownership of your website to a third party. 

Hacks.

Do you know that hacking is done without keeping in mind Negative SEO? If Google finds out that your website has been hacked, searchers will get a message in the search results. To prevent such things keep the software up-to-date. Are you using HTTPS? If not then do this investment immediately. Adding to it, lock directory and file permissions and use strong passwords. 

Distributed Denial-of-Service Attacks.

The aim is to crawl your website time and again with automatic crawlers so that it’s difficult for your customers to use and tough for Google to crawl. Finally, it goes offline because of excessive server load. To prevent this from happening, keep track of the speed of your site. If you find the speed slowing continuously without any technical faults, get in touch with your hosting company for a server log review. If your website is crashing, block those harmful crawlers with .htaccess and robot.txt. 

Conclusion.

A Google ranking drop can be a stressful experience, but by systematically diagnosing and addressing the issues, you can recover and even improve your rankings. Remember, SEO is a long-term strategy that requires consistent effort and attention. Stay proactive, keep your content fresh and valuable, and ensure your site is technically sound to maintain strong SEO rankings.

By understanding the reasons behind a ranking drop and taking the necessary steps to address them, you can protect your site's visibility and continue to grow your online presence. For all your digital marketing needs, hire a trustworthy and experienced SEO Service Company in Bangalore.
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