Email marketing is a substantial part of digital marketing that enables you to reach prospective customers through mass emailing.
It can be through the newsletter, promotional email campaign, and event announcements. With the ever-emerging social media and SEO strategies, email marketing still has not lost its glory.
Advantages of email marketing
Email campaign establishes a direct connection with the customers, unlike social media and SEO marketing.
You will be able to generate a substantial ROI through the Email marketing campaign, and email list you collect for marketing purpose is a valuable asset for your business over some time.
It also complements all other digital marketing strategies to drive traffic.
Guide for Email marketing
Establish your goal
For any marketing plan, it is essential to know what you want to achieve from the marketing strategy you implement so, email marketing is not an exception.
This will help you type of marketing you wish to conduct, customers you want to target, content you want to include and ways to measure success.
Build your email list
This is the most crucial step of your Email advertising, build your email list so that you can start sending campaigns.
It all depends on the marketing goals you have established for your business. Build your email list for the Email marketing campaign by importing your existing customers.
You should also build a new email list from the starch. You can fetch this data by offering compelling contents, first-order discounts, free shipping, and much more.
Type of the campaign
Email marketing strategy has a number of types of campaigns you can send to the subscribers. The type of content you choose gain depends on the marketing goal you have selected in the first step.
The kind of content you can opt for email marketing includes newsletters, announcements, making offers, and event invitation.
If you aim to keep the existing business customers in contact, newsletter email strategy works best.
If you are on your ways to create new sales and go for lead generation, sending a marketing offer and announcements can be your choice.
Create your first email campaign
Now, as you have filtered the list of customers whom you want the send the email to and chosen the type of content you want, it is time to create your first email campaign. The attention of the audience on email is for eight seconds on average.
You should structure campaign in the way it drags the attention of the customers to the point of interest while directing them to email call of action.
There are many Email marketing providers to help you with their services in this regard. They use visuals and videos to boost customer engagement.
Ensure the campaign is relevant to the subscriber
Filter your email list into different segments according to their point of interest in the early stages of collecting the email.
This action will help you choose the type of content you want to send to each segment of the customers. Making the content to each segment of the subscribers will help you personalize mail for your customers, which ultimately improves their response rates.
This kind of targeted optimization brings better results than sending the same message to the whole list of customers in your database.
Marketing through emails is not an easy job. There might be a huge list of segmented subscribers where you have to send personalized content categorically.
There are many tools for email automation to make the job easy for you. These tools offered by Email marketing solutions will send out automated responses to schedule your messages and help in managing your subscribers.
When you have a huge list of subscribers, it is difficult to manage everything manually. The professional service providers like email marketing companies automate a major part of email marketing to make the job easy for you.
They help you manage the tasks and help to stick to scheduled marketing as well.
The time you send your marketing messages can make or break your business; you should figure out what time and what day of the week you should send your email.
The right combination of these things will improve the chances of people opening your emails and take the required call of action as per your intended objective.
Ensure campaigns build brand and trust
Email campaigns are not just means of your business interaction with the subscribers. They might have visited your website or social media page to become your subscribers.
Consistency is a very important thing here. Email marketing companies help you achieve this by aligning your campaigns with colors, fonts, and branding across your campaigns.
The customers will have consistent experience of the brand while going through email.
Make it easy to convert
The whole objective of running an email campaign is making it easy for the subscribers to convert.
It is important for you to effort in to make the process as easy as possible to the subscribers. Make the content on the email much more than promotional to make a point of interest to the customers.
Measure the results
After you have invested in your best efforts in email marketing with the help of Email marketing agency, it is important to measure the success of the marketing campaign.
Tests like A/B testing will give you the best results. The results will give the exact report of your campaign and help you focus on the key areas of improvements to enhance your success.