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In today’s times, every company needs to have a website, irrespective of the size of its business. In fact, most of the businesses have gone online and sell through e-commerce these days. So, whether you are a one-man show or a big corporate, you need to lure your customers through proper digital marketing techniques. And, this is where a digital marketing company in Bangalore can be helpful for your business. They can help in increasing the visibility of the website so that the online traffic increases, and this can lead to an increase in revenue.

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Given below are some tips for promoting your business:

  • Optimize your site for the search engine: A professional SEO company in Bangalore will be able to tell you that the key to making the website visible is the search engine optimization. With proper keywords, phrases and other techniques added, the site will appear on top of the results. 
  • PPC Advertising: PPC stands for Pay per click, where you can purchase the keywords or keyword phrases from the search engine, on the basis of pay-per-click. 
  • Write Blogs: Blogging is one of the best ways to get the right kind of traffic to the website. The blogs should be relevant to the business and should be well-written. These can have more number of keyword phrases, so that these get easily listed on the search engine pages.
  • Publish newsletters: For driving qualified traffic to the website, electronic newsletters can be made and sent out. These will reach the customers and get you more business.
  • Exchange of links: The rankings for search results are determined by the number of links that come in and go out of the websites. These are known as the inbound links and the outbound links.
  • Active participation in the social media: Social media can be used extensively for promoting the businesses. With the right kind of strategies, the online traffic can be diverted to your websites.
  • Make your site attractive and professional: Take help from the Online marketing company in Bangalore who can design your sites professionally, with the right design and content. 
  • Fast loading sites: While your site should have good images, videos, content and other things, but you need to make sure that they load fast. If it takes time to load due to the size of the images or content, the user might get dissuaded and stray away.
  • Generate good reviews: For a customer doing business with you for the first time, good customer reviews can be quite useful, which will give him the confidence to do business with you.
  • Propagate your website address on letterheads and business cards: There are many ways by which you can propagate your website address and that is by printing them on the business cards, letterheads, invoices, brochures, pamphlets, catalogs, etc.

These were some of the tips that can be followed to promote the businesses. 

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With the emerging versatility of smart phones, it is just natural that the websites are designed to display properly on all kinds of screens, resolutions and formats. For this, the websites need to be responsive and dynamic. A good Responsive website development company in Bangalore can help you out with creating the right kind of websites for all screens.

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While it comes to website designing, one should be aware that most of the businesses commit similar kind of goof-ups, which end up in boomeranging the business. We give below a list of common mistakes that can be avoided in responsive designing:

Getting stuck to one platform

There are a lot of software companies providing responsive website designs, but the issue is that these might not suit established businesses. While they use specific software for getting best results, it might not actually work for your business. So, just check out and find out whether their software will work for your business or not.

Inadequate testing

Another common mistake done by the businesses is that they do not do adequate testing on the mobile phones. One should use template codes for testing and test the code that is developed before building them on the site. A good Mobile website design company in Bangalore can help the businesses in doing the proper testing. 

Wrong screen sizes for icons

The recommended size for icons on Apple phones is 44 X 44 pixels. But, this size might not work on the other smart phones. Each phone has different screen size and different requirement. As per the user manuals of Microsoft, the target size should be based on the fingertips of human beings. So, these are some challenges that need to be tackled by the designer.

Improper planning of negative space

Phones come in various sizes and if the screen size is small, then the negative space needs to be planned well. The icons should be added without borders so that they don’t look congested and pop out well on the screen.

Same approach used for all image sizes

Many businesses tend to use the same approach for all designs. While images and icons get uploaded in a particular size, they should be able to translate well on the other screen sizes too. The same resolution images will not work on desktops and mobiles, and will end up wasting a lot of loading time on mobiles.

These are some of the mistakes that can be avoided by getting in touch with a professional Responsive website development company in Bangalore. The end goal for the business should be to strike the right balance between the quality and the size. Otherwise, the images might either become too stretched or look too skewed.

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The main goal of having a business website is to attract more visitors, who can turn into customers. And, for this, the website needs to have a great quality content, which is also search engine optimized. After all, there is no point in having a site that does not get displayed in the search engine pages. So, the foremost thing for a business should be to contact SEO services Bangalore that can help in getting the required visibility for the business. Once the sites are visible, it would be easy to convert the visitors into customers. 

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Given below are some tips that can increase the customer interaction on the business websites:

  • Invoke calls to action: The sites should be clearly organized and the visitors should be able to clearly identify where to go and what to look out for. Instead of packing the sites with crazy widgets, videos, links and other things, the visitor should be clearly guided towards his next action step. This can increase the positive interaction on the site.
  • Simple portrayal of complicated information: Some products and services require complex descriptions. But, even the complicated information can be presented in an attractive manner with the help of pictures, graphics and infographics. A good SEO Company in Bangalore can help you with that.
  • Trained Customer support personnel: Most of the business websites these days have live chats, where the customer support personnel usually interact with the customers as soon as they visit the site. This increases the customer interaction and helps the business in understanding what the customer is looking for. As these personnel are the front end to the business, it is imperative to have trained people, who understand the business clearly and communicate really well.
  • Contact information: Proper contact information should be provided on the site so that the visitors can contact the businesses through emails or social media links. The contacts page should be visible on the landing page and other pages. Website designing services in Bangalore can help in designing such information in the most effective manner.
  • Be responsive: One of the top priorities for a business is to respond to all customer queries. The interactions with the customers will increase due to this and can turn into more meaningful outcome. 

Following the above-mentioned tips can help the businesses in achieving and increasing the desired customer interaction. The foremost thing towards achieving the customer’s interest is creating helpful and relevant content. This will help in sustaining the interest and improving the engagements. 

For increasing the customer interactions and for adding some power to your website, contact the top SEO Company in Bangalore. Always remember that no business can flourish without the customers, so reaching out to them and interacting with them is the key to the growth of business.

 

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The capability of being found by search engines is one of the top priorities for any business. This is definitely not an easy task and it takes a great deal of efforts and search engine optimization to become visible online. In fact, the power of SEO cannot be undermined at all. It is the most important factor to be considered while creating sites. To get professional help, the businesses should take the expertise of SEO Company in Bangalore, which can help in getting them the desired visibility. They know exactly what SEO techniques to use so that the content is seen.

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As soon as the information is added to the site, it gets captured by the search engines and gets added to their databases. This helps in making the presence felt for the businesses. In fact, due to the use of SEO techniques, even small businesses are able to market their businesses online, using the digital platform. It only requires a small investment, but gives huge returns. Not only does the brand gets established online, but the traffic is also directed towards their sites. This helps them in having control and in gaining the local search ranks.

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The businesses can have the sites designed as per their business requirements and have special marketing strategies, which will take care of their businesses. This can be done with the help of professional SEO Companies Bangalore. For creating and maintaining the online presence, the SEO services have to look into various aspects. It is not as simple as it sounds as the team of people work on the different areas for promoting the business online. It is done with the goal of targeting the customers and creating awareness. All of these can help in growing the brand and the identity.

How does SEO work?

The SEO Services in Bangalore know what techniques to use for creating the visibility. There are keywords and keyword density that are used for developing the content. The keywords and density are identified with the help of online searches that are done by the users. By inserting these keywords appropriately, and by using hyperlinks and backlinks, the SEO experts know exactly how to drive the traffic to the sites.

It is definitely a powerful way of promoting the brand. With frequent updates, the business content is kept relevant and interesting. In fact, each business is given special attention and a specialized SEO strategy is formulated for each business, depending upon their needs. It also helps the business in standing against the competition, and in creating a lasting impression. With excellent Website designing services in Bangalore, the businesses have a better chance to reach out to the wide audience.

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So you need to get a website which is made for your start-up business. A wise decision it is! Surely you would have thought of a domain name and a concept for the site. But wait… have you have been liable to decide the Content Management System on which you want your site to be use? For easy, cost-effective and flawless maintenance and management of your site you need to have the right CMS. Below is the 10 breach reason why you should go with joomla and word press for CMS in your start-up business.

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Free and flexible with quick and easy for installation:

Joomla- Being an open source platform, Joomla is the most useful and budget friendly alternative to the proprietary content management system. You can download and use it for free. It will easily find the source codes which is suitable as per your business requirement. Flexible customization within budget and time is the reason why it is preferred for start-ups. Word press-Installing and using word press is like a cake walk. Most of the host offers easy click installation of word press and if even its have to be install by manual process it is very simple.

It’s free and open source with lots of extension:

Joomla- Joomla developers refer more than 6000 extension. Which is useful for making Organized CMS system. Word press- has been very cost effective. The CMS itself is completely free and the only things that can cost you are the hosting package and the domain name.

Fast Loading and offers good functionality:

Joomla: As a start-up business, the last thing you’d want is potential customers walking away as of your website takes 10sec additional to open. But if your site is made on Joomla, the visitors are the most common think which is easy to reduce loading speed. With its powerful core features, this CMS is one of the fastest ones. Word press: Word Press easily handles all the behind-the-scenes work, such as indexing content, generating navigation links and making both the links and the content searchable. User management has always been tricky for webmasters. However, Word Press automates the user management tasks such as keeping track of specific permissions and keeping their data secure.

SEO friendly with quick installation: 

Joomla- Joomla is easy and quick to install with any hurdle. Wordpress-Getting at the top of the search engine results page has become important now more than ever.  Straight out of the box, Word Press offers numerous options used for search engine optimization. It can generate specific categories and tags for each post, allowing them to be catalogued by search engines more easily.

More well-known and Easy to customize: 

Joomla has been used by some of the well-known companies like pizza hut and Uk defence ministry. Word Press allows a number of different customization options, ranging from fonts, colours, design and even some core theme features

Good support system:

The admin of the joomla has providing great Word press provides excellent community and support system. 

Broad applicability and versatile:

Joomla CMS can be painted with different strokes for more folks. For the simple informative sites to the news and recruiter sites. And even the more complex e-commerce websites can be designed on this system with ease. Although it started as a blogging platform, Word Press has grown into a complete solution for any website requirements you might have.

Easy language and more secure:

Joomla understands Chinese, Portuguese, Spanish, Hebrew, Catalan, French and many other languages apart from English. Which great benefit for start-up business to avoid language miscommunication. Regular update of word press checks can prove themselves to be a real life saver from hacker. 

Easy relocate and mobile friendly-

With a well-coded framework, your Joomla website can be easily relocated to another developer without any bugs. Word Press organizes and resizes your content based on the size of the screen you’re viewing it from. This is especially important for optimization, as mobile-friendliness is one of the major keys of good SEO practices.

Interactive admin and excellent community- 

Intuitive design of the admin area allows the website owner to easily play with the settings and web pages. You can use the community forum to ask for help for all sorts of problems and issues that might occur, or search through millions of available queries and answered requests.

 

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#2, HM-155, 1st Floor, 2nd H Main

Opp. Cuppa Cafe, East of NGEF,

Kasthuri Nagar, Bangalore - 560043.

Office:+91-888-010-2111

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