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Search Engine Optimization community is growing rapidly. However, there is no any perfect solution available with the SEO gurus about Google's Search algorithms, and they always look for new ways to find out the best from the updated algorithms of Google. If you are looking for SEO companies in Bangalore, you'll get plenty of them who could handle SEO of your website. Following Ranking Factors will give you a better idea of how SEO is done.

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Google’s Ranking Factors in 2018 

Check the quality of your website Content.

Before looking for any SEO Service Provider in Bangalore, you need to have proper knowledge about the Content of your website. A successful blog or a website requires quality content to match with the updated algorithms of Google. Longer blog posts gain more popularity. You need to publish the quality content on your site.

Know the Power of Domain.

Exact Keyword in the domain name pulls out more traffic from the web. However, there is no any proof of having the same. The algorithm keeps on changing, and we have no clue left.

A score of your Website links.

With the help of backlinks, your website can gain more organic traffic. When your website has a considerable number of backlinks, you'll surely get good traffic on your site. People who search on the web can visit your site by clicking on to the links available on other blogs. This is the power of Backlinks which is very essential for the blogs. Backlinks are directly associated with the updates of Google Algorithms.

Mobile traffic.

Over 50% of web traffic comes from mobile devices. These days, most websites design concerning mobile devices. Most websites are now compatible with Smartphones, and you'll have a much familiar UI of the websites while accessible them through smartphones.

The impact of Anchor Text.

Anchor Text in contents of your website works as Keywords which help your traffic to attract more visitors. The Anchor Text or backlinks with Anchor Text convey Google what's inside that page and what the page is all about. Most SEOs recommend to use Anchor Text, and this is how your website will make the Google Algorithms understand your web pages contents.

Page Speed.

The speed of your website decides the future of it. If your website loads faster, it will undoubtedly receive high traffic, and this is how the Page Speed will work out for you. Websites with slower page don't rank well and can't gain more traffic compared to a site which loads faster. There are special tools available in the market which helps your site and the web pages load faster. You can make use of these tools to power up the website speed.

Understanding the Schema Code.

Most people worry about ranking their website higher on Google search results. However, they don't understand the very concept of attracting more visitors through Google. With proper Schema Code, Google will follow your website's contents, phone numbers, reviews, etc. This way, small business who have listed on Google can attract the local audiences and this way, their business will go up.  

Know the Power of Brand.

If your brand is quite popular, it will provide valuable inputs to the algorithms of Google. Branded searches generate more web traffic, and it will impress more users. Many social media networks also attract users and the links served by the social media networks will create more traffic at the end. This is the power of social signaling and the power of Brand.  

Overall User Interface of the Website. 

User Interface of the website decides the future of your blog or business. When a site has a user-friendly user interface, it will convey a right message to Google's algorithm. Eventually, your blog or website will start gaining more traffic. When the users like the overall UI, the same people will come to your site again and again. So yes, your website's User Interface should be easy to use and more user-friendly.  

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People usually complicate traffic generation for a website, they usually keep on researching about the tips and techniques. Some are every scared to post anything because they usually keep on checking the blog post whether it is up to the mark or looking good. Are you a blogging beginner and are looking for a ways to increase traffic without shedding huge money then you are at the right place.

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Getting a huge number of visitors is the most challenging task for all the bloggers as well as webmasters. Not everyone can grow blog traffic just like that. It needs a lot of time, patience, and consistency. It is very difficult for everyone to achieve the goal. Here are some proven ways to get 1000 visitors and increase blog traffic for free.

Create long and detailed blog posts:

This is the one among the best strategies to increase your blog's traffic in an organic way. You need to always present best researched and detailed content to your audience. The website which has huge content usually gets on top of the google page. This is one of the common tactics to increase blog traffic. The saying is true "Content is king", many blogs fails to get a high number of visitors because of this basic reason. They must create an attractive as well as the detailed article. Focus on creating an excellent content which can be cornerstones, they are the most powerful pillars for blogs since they help to drive huge traffic to your blog.

Long Tail Keyword is in Demand:

Long tail keywords are usually those keywords which contain more than 3 words. These are usually specific and can get top rank as compare to the highly competitive keywords. This is  the most common way to generate blog traffic for beginners, it is said to generate 70 % of search traffic. Long tail keywords are always major traffic drivers. This is one of the very important SEO blog post publishing steps. Always make sure to integrate long tail keywords in your web pages to boost up the visitors on your website.

Research Well Using Keyword Planner:

Enter your desired choice of keywords into the keyword planner search box. You can get a lot of keywords ideas. You can create a long tail keyword based on the keyword ideas. You can also make use of tools like ubersuggest to get access to long tail keywords. This will help you to dig deeper and increase blog traffic.

Incorporate LSI keywords to increase the unique visitors per day:

LSI stands for Latent Semantic Indexing. In short, it means that the phrase should contain words which are similar to your finalized keywords. When you are doing a search, Google will look for LSI keywords in the webpage content. The LSI keyword also ensures that the blog gets great traffic. In order to search for LSI keywords, you can make use of google search autosuggest, LSI graph, and SEMrush tools.

Focus on ON - Page SEO:

Google's algorithm keeps on changing, this is why some pages often get rank on top 10 on google search engine result page even without any target keywords. On the page, SEO includes all practical ways to bring the web page on top of search engine. One need to make sure the web pages are optimized well and there is no overuse of keywords. Always practice SEO friendly URLs and have the keyword in the title tag. Make use of H2 and H3 tags in your blog. Maintain a good ratio of internal and outbound links on your webpage. Get links from good quality sources and authoritative websites. The search engine is always preferred quality over quantity.

Approach a reliable company:

Not all the bloggers and webmasters have enough time to generate huge traffic on their website, you can always approach reliable online marketing company in Bangalore which can help to reach your goal. They usually charge a minimum amount to help you with unique strategies to drive more traffic to your websites. The digital marketing service in Bangalore is highly credible as they have a team of experts which are highly skilled and understand the Google algorithm very well.

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Nowadays the digital marketing is getting popular at a very fast rate. Companies are using various popular online marketing trends and platform such as Facebook, Google, LinkedIn, etc. which has some improved features that make the digital marketing more effective. Let’s check out some emerging trends in digital marketing in 2018:

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Facebook Advertising: As you know nowadays everybody uses social media stating from a kid to aged person and from a rural people to the people of metropolitan cities. As such advertising in social media is one of the biggest marketing strategies. Facebook is the most popular social media and Facebook had 2 billion users in 2017 and almost 1.4 billion people uses Facebook every day. Thus, advertising your brand on Facebook will always be the best digital marketing trends 2018.

LinkedIn Advertising: LinkedIn is now acquired by Microsoft. Since from that time the advertisement section of LinkedIn has significantly improved. You can now get video capabilities that make it possible for various companies to lead generation ads and make re-marketing. Thus, after Microsoft had acquired LinkedIn in the year 2016 it has become possible to advertise on LinkedIn in an effective way. Day by day LinkedIn is becoming a popular media and thereby emerging as an essential tool for marketing.

Marketing automation: With the help of marketing automation you get the opportunity to reduce the requirement of the resources for both sales as well as marketing. Now the latest trend in marketing is HubSpot which has the capability to drive automation to drive the better result. Marketing automation may require some little time to provide you the better result but once it is fully developed the sales and marketing department of the company will run smoother than ever before. 

Data-driven marketing: Data-driven marketing strategy is one of the best marketing agency trends in 2018. Digital marketing has many advantages and one of the main benefits of digital marketing is its ability to collect the raw data from the market and it can then measure the data which makes them possible to decide which type of marketing will best suit the brand. As a result, data-driven marketing is a very important strategy in today’s market. Though most of the company ignores the value of data analytics it is actually very essential to progress in the market in the future. 

Video: Video is most essential part of online digital marketing. People spend one-third of their online activity by watching videos as it is easier to understand any concept when you see it on your own rather than when you learn it.  As a result, it is seen that people prefer to visit video than to read the article or blogs or any brochures. Video can have a great impact on the mind of people which can never be done by other types of media. So, advertising through video is an essential part of the digital marketing.

Thus, the above-mentioned digital marketing tips are very important which you can use to promote your brand in the year 2018.

Get Service: Digital Marketing Service Company in Bangalore

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Yes, you heard it right; there is a new meta description snippet update from Google again. It was just in December that the Meta descriptions snippet field was increased by Google but now again in May 2018, Google cut it short. Why do you think meta descriptions matter to such extent? A meta description plays an active role in describing the page it is linked to. The searchers need to understand whether they are searching for the relevant thing or not and this is what reading the snippet does. A good SEO company in Bangalore knows how to optimize the meta description so that searchers understand what kind of content it would be and they would click on it. It basically increases the click-through on organic SEO ranking. Now you know why meta descriptions are so important. Reputed SEO companies are always working on writing successful meta descriptions because it is important and its an art.

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Shorter meta description snippet field

 Now the search snippets are shorter but it’s good to work with. According to Google, framing these descriptions do not alter with longer snippets. Google also told the webmasters that publishers don’t need to expand the Meta description tags all of a sudden. The new update is that the snippets are not of any fixed length and the length would vary based on what the system considers to be useful. So now Google will not specify any maximum length because snippets are dynamically generated. There is the Rick Ranger’s tool that brings down the average length of meta description to 160 characters from 300 characters.

Now if you ask - Why?

Google focus on making sense, yes more than the length, the significance matters. The main thing to keep in mind is that your descriptions should make good sense right in the first 110-130 characters. The reason is that it will work very well on mobile devices too. Longer metas are futile these days.

With this new update, what should you do?

Are you planning to cut short all the descriptions you already framed? No, you don’t need to do that rather focus on weaving meaningful, crisp, compelling and high-quality descriptions within the new character limit. Google basically wants conciseness and relevance when they pick up text to use in the snippets. Cutting them short would not make them better in any case. But, if you are working on the critical pages, you can definitely reoptimize the descriptions. Do not just delete a few words but rewrite them fresh within the new limit. The one you write now can be way better than what you wrote before.

Moreover, the snippets that Google select are dynamic and they are not coming from your meta descriptions. Yes, it’s a recent study that proved this and it showed those majority snippets are taken from the web page content. This is where you must reach the experts, the ones who have learned new SEO and SEM tactics. 

Do you know the best meta description practices

When it comes to meta descriptions, it is very important to strike a balance between offering an impressive summary and appealing the searchers. So here are some of the best practices:

  • Keep the focus keyword and the secondary keyword in the matter. This gives a lot of relevance. 
  • It is best to use the focus keyword in the early part of the description.
  • Use words that are action-oriented to make the users aware of the benefits in case they click on your page.

Following these rules would make your meta descriptions more polished. Basically, there is no such formula for a great meta description. It’s all about writing a great and enticing summary. If you wish to get crisp meta descriptions or other internet marketing related services, look for one of the top-notch SEO services in Bangalore. It’s not easy to impress Google but once you do, you are sorted. 

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When we opt to run a small business, we should be cautious about cyber security. We should update our system with anti-virus modules. Website design companies in Bangalore majorly designs the website without malware and threats.

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Types of small business threats: 

There are many cyber attacks on websites nowadays. Few of them are mentioned in this article.

Phishing: The Phishing caused major loses in any organization. It directly affects by sending a malware email. When we receive the mail it links us to unwanted threats.

Watering holes: They have reputed websites. They will be hijacked by hijackers and destroy the entire website by turning it into malware. This can normally happen when we download or click a file.

Drive-by downloads: This can happen in your system by promoting their software to install in our system.

Cyber-criminals in small business: Many cyber-criminals target small business due to the easy process of attacking the website. They have easy encryption to retire the original data. Sometimes the websites are created with the public key. So access to the website by hackers can be done in few seconds.

How to protect your small business: 

By making strong authentication and verification method we can secure our website. Initially, it is essential to hire a reputed Web designer to maintain the security of the website. There are many Website development company in Bangalore to provide a reliable service in Web designing.

The few tips to maintain the security of website:

Software updates: when our website became outdated it will be a easy prey to all vulnerabilities and security of a website. In order to protect our website from unauthorized sources, we should update our website with new updates and anti-virus systems.

Passwords: 

It is mandatory to set a securable password for your website. A website will become more reliable and trustworthy when it holds a sensible security network. You can make your employees create a strong password to increase the integrity of the website. We should advise our staffs to be careful and cautious while fixing a password.

Virtual private networks: 

This gives complete safe to your system. You can lock your websites with encryption of data.

Rogue Software:

In the initial period the scammers start to attack the websites with malware threats. They seem to be a genuine application. But when you leave them without cautious your website will be attacked. You can use some genuine software such as Drive cleaner and PC Cleaner.

Protection from spam and emails:

It is very necessary to protect our website from unwanted threat and malware. You should be aware of your incoming emails. Be cautious about the details of your financial transactions belong to your website. Whenever a Pop up appears on your website handle it with absolute care. If any unauthorized advertisement pops up beware of it. While you use a new website for small business analyze all loopholes in cyber security. There are many website design companies in Bangalore. You can contact them to get best services to design your website. You can get a well-secured site in this service.

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