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You are an expert in SEO. You know that it works like magic. However, your boss doesn’t think so. How to convince your boss? Well, here are 11 ways to do so. Let’s take a look below.

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Talk about the value of cumulative growth: Well, SEO makes it possible for you to have cumulative growth. Speaking of outbound efforts, they only give temporary results. You can take a PPC campaign as an example here. You will have no leads coming your way when you stop investing in it. That is not happens with SEO. Yes, rankings might not hold the same position for a long time without sustained efforts. But it is not going to disappear one fine morning just like that. In fact, if you have earned a front page listing once for a keyword, you can expect this to hold that position for some time without having to invest again. You need to contact the Best SEO Company in Bangalore and get started.

Bust those myths surrounding SEO: Well, there are lot of misconceptions surrounding SEO. If you want to convince your boss about SEO, then you have to dispel those myths first. It is better to address those misconceptions before they bring it up. SEO is not unethical marketing. SEO is not spammy. You have to make sure that you talk about all those concerns in an effective manner. It is time for you to look for the top SEO Company in Bangalore.

Tell them about penalization: Yes, certain efforts might get you penalized. Once penalized, it is very difficult to find redemption. You definitely don’t want to be in that position. Ignorance can lead you into the path of penalization. So, it is important to educate your boss about penalization. It is time to look for the best SEO Services Company in Bangalore. Always work with the best.

Talk about organic search data already existing: Yes, one way to convince your boss is to explain to him how much money the e-commerce business is already making from organic search engine results. Tell them that they are making so much money from search engines without investing a single penny.

Create a report on the search performance of the competitor: Well, it is not possible to measure the exact success of your competitor from organic search traffic. However, you will be able to estimate it. There are tools to find the traffic received by your competitor for a particular keyword. You can present this report to your boss to convince him.

Tell him about the side benefits: There are plenty of side benefits to SEO Besides Improving your Ranking in the search engines. If you tell your boss about those benefits, he will rethink.

Talk about how SEO captures demand: Yes, SEO has this ability to capture demand for you. When you put an effort to improve SEO, search engines will recognize it by sending more leads.

Present extremely specific SEO goals: When you present your knowledge about SEO, it is important to come up with extremely specific goals.

Sales team plays an important part: Yes, you are not supposed to forget about the sales team as they play a big part. Keep them in the loop as you implement specific SEO goals.

Talk about SEO mistakes: Yes, there is no point in talking about the real life mistakes which often result in penalties. This will make it appear that you have a serious and realistic approach.

Present the proof of concept: Yes, nothing works like results. Implement a strategy and make it work. Then present the results to your boss.

If you follow the aforementioned 11 steps, you will be able to convince your boss with ease. 

 

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A website is worth only if users love to scroll through the pages and remain on your site for some time, they must find the website interesting and useful. Right now the online business landscape looks bright and a website can do wonders. It is a main marketing tool if created rightly. Here are a few ways by which you can create a website with flawless user experience. 

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Using white space

A lot of clients complain that there is a lot of white space in the website. Right amount of white space is also very important for a good design. Your contents become far more legible and the users can also focus on different elements that surround the text. It is thus crucial to strike a balance between placing content at the top and leaving some space so that users can focus on the images or texts. Based on what Crazy Egg has surveyed, white space around titles and texts enhance the user experience by almost 20%. Your website look neat, more open, modern and fresh.

Page Speed

Page loading time is very important as you see users hate to wait long for a page to load for long. Now most users are mobile savvy and people are accessing content on so many other platforms. For instance, while browsing sipping in Starbucks, users expect prompt page loading. Overcoming slow page loading is a website design challenge, it’s a vital part of user experience.

One of the most frustrating experiences for users of the web is waiting for a page to load for too long. With the rise of the mobile devices, people are accessing content all over the world on many different platforms. While browsing online at Starbucks or while watching TV on their laptop, they expect a fast result for the content that they want.

Website navigation

Users love a website that is easy to navigate. Keep the navigation menu really simple for a better user experience. Keep in mind that minimum design helps to retain The Most Important Elements of a Website for more navigation usability. Crate a site that is easy to navigate, user are not acquainted with complexity. 

Website consistency

Is your website design consistent? For all your design requirements, hire a Top web Design Company in Bangalore. Only an experienced team can render a web design with rich user experience and solid navigation. Consistency is matching everything like design elements, fonts, headings, colorings, buttons, spacing, style of illustration, images etc. There should be a proper theme so that your design is synchronized. As users navigate through your website, it is important they can relate and they feel like browsing further. There should not be any sudden design changes from one page to another; your site loses the feel and consistency.

Conclusion

For all a successful website design, find a reputed Web design Agency Bangalore, a company that has worked or many happy and returning clients. While searching for one, do a proper research because these days there ar4 many web design agencies that have cropped up like mushrooms. 

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Do you want to know the secrets behind the top-rated websites? Here are 10 of them revealed.

To gather information behind the success story of top-rated websites, our team visited the Top and Best Web Designing Bangalore. They shared a lot of information on how this website development company in Bangalore has built a handful of top rated websites and took us in confidence to reveal many secrets.

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Here is a general overview of how a company website architecture should progress. It involves ten stages to be followed in a chronological order

Briefing of the Project:

In the first stage you need to brainstorm with your Client, get a summary of what they have in mind. The next step would require you to ascertain the Target Audience. Try to get a clear idea, whom the website is going to cater. Find out the existing competitors in the same ground. Finally, meet the decision makers of the site and discuss out with them to fix up the budget.

Website Target Definition:

Nothing can take shape without a goal or a target. A website too needs to have a goal, a motif and a target to achieve. Try to know about the targets and work towards meeting them by Specifying, Measuring, and Attaining with a relevant and time-bound approach.

Defining the Target Audience:

To identify the target audience of any website, define the activity and build up a community. Track down where the website is going to be advertised, who are going to visit it and are showing interest in joining the community.

Competitor Analysis

Competitors are the ones who can make or break your business. You can find them out with the help of conducting competitor analysis research through market participation poll and get useful information from the Internet and print media.

User Goal

Each website would have its goal which could be identified with the user. The goal is basically the subject matter of the website which would gather the people who share the same interest.

Mapping the Scenario

Each website architect needs to map the user experience from the angle of an end user through all the activities that are taking place on that website.

Mapping the Mind

The mind mapping stage comes when a solid system needs to be structured based on those ideas that are logically connected.

Information Architecture

The working on the website can only start with a well-built information structure consisting of the website’s prototype. In this way, the IA of the website can get created with the help of some flowcharting software.

Prototype Wireframing

The website architect would start wireframing the website on the gathered information converting them into diagrams while developing a prototype. The first step to this is creating a primary navigation menu with the major items listed down along with their branches to create a well-structured drop-down menu.

Project Specification

The final stage would be creating a project specification document containing a detailed description of each particle with all the information gathered so far.

Summing Up

Finally, the website architect must have an in-depth knowledge of web development tools, of its usability with a know-how about the latest online marketing technologies and a proper understanding of what he is going to create.

 

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Well, keeping your website alive requires lot of work. You don’t want unpleasant surprises. So, you have to follow the right steps to keep your site alive. Let’s see how below.

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You Must Check Your Links

Having broken links on your website is never a good idea. It will make your website look amateurish. You don’t want that. We agree, there is no fun in checking broken links on your website. But it is very important to make sure that you don’t have broken links. It will take some time; but it’s the sign of a professional looking website. There is no harm in going that extra mile, right?

You Must Update Your Content

Having a website is not enough; you have to update the content as well. You don’t have to do regular updates if your site is meant to be a venue to sell your products or services. But if your website provides information in the form of news, tutorials, opinions etc. then it is extremely important to update the website content. Regular update is a must. People are hungry for information. And you have to give it, on a regular basis. You should work with Top and Best Web Development Company in Bangalore to ensure that your website has a professional look. 

Test Your Website on all Devices and Browsers

Well, this is something which all the website owners must do. New devices and new browsers are being introduced every day. You have to Constantly Test Your Website on all these devices to ensure that everyone can access it. 

Don’t let JavaScript to Play Spoilsport

In fact, this one is a biggie. JavaScript is an integral part of lot of websites out there. If you haven’t fixed all the issues concerning JavaScript, most part of your website will not work. So, a smart website owner will put in an effort to get it fixed. 

Make Sure that Forms are Working

You have forms on the website so that your potential customers can get in touch with you. But if it is not working for some reason, then you will not get those valuable enquiries from your customers. It is extremely important to make sure that the forms are working. If they are not working, then you must get it fixed ASAP. You will come across lot of Web Designing Companies in Bangalore. But the key is to find the best. 

You Should not Forget about Workarounds and Hacks

As a website owner, you take shortcuts in the forms of hacks and workarounds. There is nothing wrong with that. However, you should remember the fact that browsers update themselves every once in a while. It’s your duty to make sure that such hacks and workarounds are not obsolete after the browser updates. 

You Must Have a Backup Plan

If you are working with a reliable hosting provider, then they might have a backup plan in place. They might be taking regular backups. But you should have your own backup plan. Things can go wrong anytime; therefore, it is important to have a backup plan.

 

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How to fix it?

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It is very common that marketing managers do have issues with the company website. You are doing your best but finally your company is not earning enough. What would you be doing when the company website works against marketing? 

Basically you must know that SEO and website design goes hand in hand. Your website is the face of internet marketing and most of the traffic is derived from organic search. Most businesses do not think of marketing and they lack the revenue finally. If the design looks pretty attractive but does not conform to the internet marketing standards, you would lose the race soon.  It would be wastage of time and money. 

Do you have a mobile website?

Website redesigns are sometimes time-consuming and even can make a hole in your pocket. When a digital marketing expert says that you need a mobile website, the person means it. Not having a mobile website is a flaw because you are losing a high percentage of potential mobile users when they land to your website and discover that they have to go through the desktop version. For better marketing, you need a responsive web design service from a reputed Website Design Agency in Bangalore

SEO favored websites

Once you have the website live, the search engines should be able to read through the pages which also mean easy crawling. There are many ways to design and website and all technologies do not sync with SEO. This kind of website is basically valueless because no one would be able to find you online so no business. It’s important to build a structured website with proper planning and strategy. Your website is suffering if you are not having a concrete Digital Marketing plan

Is your website consistent and customer-focused?

If your website is getting traffic due to marketing how you would ensure that people could relate what they see with the driving message? For instance, if visitors click on a heading that promises special offer and they do not receive it after clicking. It’s a big disconnect. The website design and marketing should be synchronized. 

Are you not optimized for conversions?

There is a huge disconnection between the company website and marketing efforts if you are spending money to draw traffic to a non-optimized website. A website that is not optimized cannot turn traffic into buyers. Paying could signify SEO, social media or PPC. It is important to know what the company offers and a clear call to action is of utmost importance. A good user experience is all that matters. For instance, if you intend to sell a service or product, the check out must be very smooth. It is time to hire an expert company that offers services like Website Maintenance Services in Bangalore

Poor messaging

The words you write matters more than the design and it holds true. Improper messaging could kill your website and do possible harm to make it go against marketing. Do not replace texts with images, search engines easily understand texts. Keywords are very essential for a properly optimized website. 

Conclusion

Do all necessary planning to recapture traffic that is lost. The design team and the digital marketing team should collaborate to create a high-performing website.  

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