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The advent of HTTPS have wondered all the webmasters how switching from HTTP to HTTPS will change the website SEO’s. This switching would not impact onsite SEO directly but alternatively, hike up the strength of a site’s URL and this conversion will result in a small change in site ranking. Google further concedes that it will accept ranking to HTTPS sites which in turn allow the webmasters to go for switching to gain a tiny boost.

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Let’s see what is HTTPS?

HTTPS or Hyper Test Transfer Protocol Secure is a secure version of HTTP that will be used on e-commerce transaction sites such as online banking, online checkout, and email applications as well. In this version, when a user connects to a website through HTTPS, the website then encrypts the part of information with a Secure Sockets Layer (SSL) certificate. The SSL certificates feature as small statistics documents that maintain a cryptographic key digital bind; as a consequence, supplying a connected connection among the internet server and the browser. This stops data from being transferred to all of us who can be snooping. And also as per the Google announcement, this switching has been accepted tremendously accepted by many websites.

Is it good to switch to HTTPS for SEO?

Is this switching a good or bad, a question that is revolving in the mind of every webmaster? The clear answer is that the switching will not push your website to the top of the search results but it will allow a secure browsing experience. And also, this process will permit the web owners to do more work hard as it is a massive shift towards HTTPS. 

Is there anything I should be taken into action while shifting?

There is not any real drawback to switching your HTTP to HTTPS. Although there had been a handful of stories of some websites suffering a decrease in site visitors after shifting URLs, the drop in visitors isn't always related to the URL transfer. Moreover, be conscious that shifting your URL needs to be achieved successfully or you may go through a decline in site visitors.

While many webmasters aren’t in favor of the transfer, beyond regular time, the migration could be greater pressing. Currently, Google has yet to announce whilst ranking can be stimulated by HTTPS to a further extent. In the period in-between, migrate your HTTP to HTTPS, keep focusing on the top-notch content material, and create relevant inbound links so you’re completely prepared for the following spherical of algorithm updates.

What will you for switching to HTTPS?

  • An internet server that maintains SSL encryption. 
  • An SSL (Secure Sockets Layer) Certification from an SSL company.
  • A Unique IP (Internet Protocol) Address with to allow certification master to ensure legitimate secure certificates.

Now next to set up HTTPS

  • Buy an SSL certification to verify your enterprise’s identification to permit an internet server to set up a secure encryption whilst a shoppers perspectives your internet site.
  • Then install the certification on your internet server. The installation procedure varies relying on the web server and sort of certification you buy.
  • Recognize the pages to your website which you would wish to secure the SSL certification. Don’t experience confined to handiest securing transaction pages or those who gather personal information.
  • Examine your website to provide all pages are secure by using the usage of the different of kinds of browsers. If the “lock” seems via the browser, your connection is comfortable.

How to do shifting from HTTP to HTTPS?

  • First, take a help of Google’s change of address tool to inform Google that your HTTP has modified.
  • After this, take a test of your website, put together URL mapping for the brand new URLs to their new layout in order for Google to begin indexing the content material beneath the brand new URL or HTTP.
  • Establish a new content management device. 
  • Shift downloads and photos you host to notify Google in their new place.
  • Create the robots.Txt file for website control to notify Google of which areas to move slowly. 
  • Configure the server to redirect the HTTP to new HTTP
  • Update all HTTP details with relative pathways. 
  • Resolve any merged content mistakes. 
  • Examine both the previous and new destination websites with Webmaster tools.
  • Now go for 301 redirects and test them to make sure they feature successfully.

The new ranking signal will keep increasing in depth and recognition as expanded net safety is a growing concern. 

If you are unable to this shifting, then you can take the help of software professional of Nexova technologies at any time at very economical rates.

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Lack of price analysis

Price analysis in this competitive market is very important meanwhile If the price given on your website is higher than any other website, then people cannot buy products from your website. Mostly customers buy products by doing price analysis and product secondary research of each product is most important for web owners. 

E-commerce Website Digital Marketing Service Provider in Bangalore

Absence of Social media optimization

Social Media optimization is a very important for websites. If your website does not have social media optimization then the customer does not believe that website will not be able to fulfil their requirement and Social media implementation is to tell we about brand awareness of the products. 

Social media is nuts and bolts that help in running the whole engine. So that, Digital Marketing for Ecommerce Website is necessary part and do not ignore social media optimization, now contact Nexevo Technologies who will work to get your website in the right direction

Do not look like a professional website

Bad website design is big reason escape of the online shoppers. We often see ourselves many times, such a website like no header optimization and no footer optimization, Content is also written in such paragraphs that some do not understand anything and content having no heading. Website does not have toll free no.  is a very big reason for the escape of the customer. These type of website seems to be unprofessional and mostly people does not even buy products on these types of websites

Half-piece detail of products

Full detail of the product is very important to attract the visitor. If your product does not have full details then customers do not buy from your website and never buy products from your website even in future.

Presence of Negative reviews

Customers buy any product on website before purchasing they looks surely review and testimonials. Negative reviews written on your website can cause the purchase of products. So, Negative review should not be marked up on the website

Complexity of checkout process 

The checkout process of any website should be very easy and Checkout process should be designed at least in step.  

Absence of free shipping option

Free shipping option holds very important for any online shoppers. Most of people do not buy products by looking at deliverable or shipping charges and at the same time the conversion rate of free shipping charges increases by about 60%.

Complexity of function

Search, filters and sorting option should be very easy for online shoppers. If there is a small complexity in it then visitor immediately goes to another website.  Here is the meaning of complexity like search function is in the right place at the top and shows the product according to customer's selection.

Lack of organic traffic on websites

Website should have a lot of organic traffic If there is no organic traffic on the websites then it can never come in front of online shoppers.

Lacks of product return policy option

It is very important to have a product return policy option otherwise customer will think 10 times before buying stuff on your websites. Today there is a lot of competition in the Ecommerce market and every major company is giving return policy facility to online shoppers.

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Corporate re-branding does when the service of the organization does not reach on customer means that the business is completely unsuccessful lack of banding activity.

Corporate Digital Marketing Service Provider in Bangalore

Always keep expertise in the team

Re-branding expertise is very important for any corporate organization. Expertise closely monitors all re-branding checklist like Suggest the new business name, Creating a brand architecture, Always check URL domain availability according to price budget, Create a new domain email according to employee profile, Designing of logo etc. 

If you want a corporate level expertise then you can find the best experts in the Bangalore. Bangalore become a hub of Corporate Digital Marketing Service Provider in Bangalore no more anywhere.

Focus more on colours for rebranding

Correct selection of colours is the main part of the re-branding. Like, logo colour should be a relay from business product or service.

Corporate cover page image should be attractive and put the cover page image on main slot of corporate website. As a corporate level logo redesigning should be unique creativity because logo as a sign that gives corporate ownership legally and warns corporate service or product against copyrights. 

Rebranding leads to a professional growth. Professional growth means corporate moving forward in a systematic manner. If the corporate running by system then corporate never stumbles.

Keep a few things in mind while rebranding:

  • Implement your target on every re-branding step
  • Always choose right partner
  • Focus on more research or choose the right research agency
  • Research is the most important part of rebranding which explores those shortcomings which have come through earlier activity of branding
  • Rebranding always works for strategy and strategy should be straight forward
  • corporate identity should be bigger than the logo because this makes reputation in your market.
  • Implement a good story in rebranding that could gain the confidence of a consumer

Re-branding facilitates communication and also keeps transparency between you and the consumers. Colour of the logo is also comparable to the cover page image. If you are looking for such a service provider then you will find the best developer in the Bangalore. Corporate Website Design and Development Company in Bangalore thing is different in the India. You will get a service provider skilfully in term quality work, deadline, it is a crazy difference and there is a lot of specialty.

Logo redesigning is a mirror of brand

Logo creates a picture in the brain, which is remembered by price, quality, taste and product/service experience and together with all this, a brand is formed which is the representation of logo. Logo & images is such a thing that lives in customer whole life till life time.

To design a attractive logo then need to think something different like research about your business competitor and focus on your Strength from your competitors before redesigning the logo. Small design logo delivers messages and corporate seems to looks professional organization. Correct selection of colours is the main part of the logo design like logo colour should be a relay from business product.

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Information collectively

Mobile Smartphone user is increasing every day in the whole world and Smartphone become a major part of human being life cycle. Collection of information is primary thing before starting before business and with smartphone you can collect the information about everything in the world.

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Enhance branding

Mobile smart phone has become a major channel for branding. For the past few years and all this has been possible with the increasing mobile app technology day by day. Let us tell you, Nexevo Technologies which is Mobile App Development Company in Bangalore delivers different research to enhance mobile application strategy for small business entrepreneurs

Direct marketing

Mobile application has become a good source of direct marketing channel. If you enter the correct product information, insert the right price of product along with highlighted heading content and having good awareness about customer demand then promotion of product will be direct and there is no need for any advertisement

Mobile application change the definition of Marketing

Mobile application development technique has changed the definition of stuff marketing. What does the customer want to know, product size, their budget and how much he wants in quantity, all this is known to us within second and we sell him within second through the help of mobile application but you are thinking this was possible even before, through the website.

There was a huge difference in buying product in the mobile application and buying stuff on the website. We also buy product very easily on the website as well as the mobile application but difference was that the website was not able to open properly on the mobile lack of user friendly techniques.

Due to the increment of mobile trend, website responsive technology was discovered and due to this, mobile applications appeared on every mobile phone. Whether its business is big or small mobile application eliminates marketing complexity and the mobile app made every person and their work globally.

Making business very easy and cheap

We have no need to physically stock all the products .Just need to receive order and share it with our marketing channel partner. All this work has been possible with the online shopping revolution and mobile application is a big part of it.

Making a mobile app is very easy and cheap. You can catch a good mobile application developer or you can search online as well, but You will find the most skillful Mobile Application Development Company in Bangalore

Make customer selection process easy

Mobile application is efficient re-presenter of your business, service and about your product. Mobile application places all the product information in one place and makes a very easy selection process of product, which is going on in your mind.

Enhance of customer service support

Sometimes a lot of questions arise when we buying product, like about the shipping charges or about any hidden charges or a diplomatic heading on discount scheme and that time we need a re-presenter immediately. The mobile application has made this easy to interact with customer service support executive through different channels likes help desk forum, online chat, customer service call support etc.

We get a lot of things through these functions like customer satisfaction, customer review, customer suggestion testimonial etc. and all this stuff transforms small business into big size business.

 

 

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Introduction:

M-commerce is a disruptive way of doing business over internet. It means conducting business over the internet by employing mobile phones as the medium.The term “M-commerce” was coined by Kevin Duffey in 1977 at the launch of the Global ‘Mobile Commerce’ Forum.The key components of M-commerce includes a business model, services offered through the business, and the technology component (internet and handheld device). M-commerce lets the user do a transaction including buying and selling of goods, availing services through online providers, transferring rights, transacting money.The ubiquity of mobile devices makes them omnipresent and omnipotent, they remain with you wherever you go, help you navigate a nearby restaurant or a hospital, connect with family and friends, pay for items at a store, or hail a cab etc.  In the upcoming year, M-commerce will become the preferred way doing for digital transactions surpassing E-commerce.

evolution-of-mobile-commerce-india

Scope of M-commerce in India:

India has become the second largest market for smartphones replacing US. Indian customers have welcomed mobile commerce with open hands, with nearly 83% of the populations own a smartphone and shop online using their smart devices. To be specific, customers in the age group of 25-34 use their smartphones/ tablets to shop online. These are some of the results that emerged from the “State of M-Commerce 2016” survey conducted.  The current online shoppers in India fall under the range of 80-100 million, and these numbers are expected to go up to 175-220 million by 2020.

Hence, M-commerce remains to be an area, yet to be explored. There are lot of technology firms helping their customers to gear-up for the upcoming change in the way of doing business online. One such firm, Nexevo Technologies is one of them Mobile Application Development Companies in Bangalore, a professional web designing and development company from Bangalore, India is actively working in this area to explore its full potential. Nexevo is also helping some of its prominent clients in Bangalore, in other parts of India, and abroad, in transitioning effectively from the E-commerce platform to M-commerce platform.

Some of the services provided by Nexevo Technologies:

  • M-Commerce Solution: End-to-end solutions
  • Application Development: Mobile app development
  • Mobile Websites:  We develop responsive websitesusing HTML 5
  • SEO Services: Premium SEO Services
  • Social Media Marketing: Premium SMO and Online Network Optimization Services

Initiatives towards M-Commerce:

The Indian Government is proactively acting and has launched several programs for encouraging M-commerce:

  • The Digital India Initiative
  • Startup India
  • Skill India
  • Implementation of GST
  • Mobile Wallets
  • Unified Payment Interface

Further, The Prime Minister, Mr. Narendra  Modi has also given a lot of support to digital transactions and has encouraged the use of E-banking and mobile banking for doing cashless transactions. Applications like BHIM is one such initiativebased on UPI, to facilitate E-payments directly through banks.

Why users prefer M-commerce over E-commerce:

According to a survey conducted (Source: www.targetingmantra.com), the following are the top 5 reasons why consumers are embracing M-commerce

  • It saves a lot of time: 73% 
  • On the fly connectivity: 69%
  • No waiting time: 55%
  • Ease of locating deals: 69%
  • Multitasking: 63%

On an overall basis, it can be said that M-commerce will bring in significant changes in Indian market for both consumers and retailers. 

 

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