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Most of the time landing pages can do wonders in bringing more business and giving a fat income. In-case you don’t earn a handsome revenue; a highly converting landing page is the groundwork of a strong online business. 

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Knowing about landing pages:

Landing page is a standalone webpage where you direct visitors to receive more conversion and you reach very near to closing the deal. Landing pages generally have a single focus with an effective call-to-action button. It’s like a magnet that attracts leads. So the page must have a flawless and positive user experience so that you get better leads on successful email marketing. Landing pages basically live apart from your website and are mainly designed to get traffic via campaign. You can use landing page to sell a product, get leads from email, invite people to a webinar, and announce a discount or sale and other similar purposes. 

Landing page essentials to ensure its highly converting:

Marketers aim and devote a lot of time in generating traffic to the blog and website pages in hope of sales. But if customers are not very interested to visit these pages and convert into prospects, you are simply wasting all the time and efforts. This is why landing pages are of such high importance and a perfect landing page is lot more than text, graphics and call-to-action. Take a look at the main factors to create a highly converting landing page:

Compelling headline and a sub headline:

A headline is the beginning; make it interesting and easy to understand. The headline should be attractive, grab the attention of the audience and must be persuasive enough. The headline should speak about the service or product, don’t forget to keep it short and crisp. The word limit must be within 10-20 words and not more at any cost. Attach an image with the title so that the picture itself speaks more than words. A subhead line is a must when it comes to creating an effective landing page and it must have the capability to retain the users. Generally it’s positioned below the main headline and it must have a little more depth than the main headline. 

Understand your audience:

It is difficult to satisfy so many audiences over the internet, you don’t even know each and everyone. The trick is to understand the pain points of your audiences. Simple hard work won’t yield as much result as you would get if you think differently. Set up a well designed landing page and be there for the customers when they need you the most. For instance, one of the common pain points is to save money, so focus on that. Relevance plays a major role and if your landing page is relevant in terms of design, content and call-to-action, you are an expert whom customers would be finding. Make sure that your landing page solves the requirements of the audiences and if it does, it is a hit. Gradually your customers would gather faith and share your link on various social media platforms, their friends and family would also click and your conversion rate would soar up higher. 

Using perfect visuals:

Pictures speak louder than words, therefore the popularity of images and videos. According to research it has been found that:

  • We respond faster to visually appealing content 
  • Almost 90% of the information traveling to your brain is via visuals rather than text. 
  • 85% people remember pictures and other visuals

Visitors would spend more time on your page if it has appealing and compelling videos, visuals is now a main part of marketing campaigns. Images make clearer information and easy to target audience. People feel easily connect to images than texts so place visuals tactfully and do not use stock photos. Instead have a photography team, invest a little more to get higher conversion. A professional Web Development Company in Bangalore focuses on using high quality relevant graphics in your landing page. 

Conclusion:

Its all about investing time, skill, money and resources and only then you will get desired results. Get in touch with a SEO company in Bangalore generating more online traffic and getting better conversions. Take care of your landing page from now on, make it the best. 

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Apart from optimizing the product pages of your ecommerce website for user experience, you also need to ensure the pages are good for search engines. In reality product pages of ecommerce websites are responsible for offering sales, thus income. There are a still more than a handful of ecomm business owners who believe in shortcut to success. They mostly try to achieve short term success by simply copying and pasting product descriptions. But this never works its better to follow a proper path. An Ecommerce SEO company in Bangalore can help you with all your SEO requirements for your new ecommerce business. 

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Know the basics of product page optimization:

Don’t you think that a product page is also an important page even though it does not contain any content or little content? Let’s know the basics then.

Take a look at some of the best practices and you need to consider these very important ones:

Follow the usual SEO knowledge:

Prior any optimization it’s very essential to know the search terms buyers are using. This is why keywords are considered as most important and you cannot go a step further without keyword research. Your aim is to make the products available online so knowing the favorite search terms will help a lot. There are different researches tools available both free and paid. The war is to be within the first five or first three searches on Google. 

Here are a few more tips:

  • Make the title attractive and include the product name 
  • It is mandatory to include a compact product description
  • Add a catchy meta description
  • Add images and those must contain ALT text
  • The header must be descriptive
  • Please do not copy any content from other sites
  • Do good linking and use rich snippets
  • Focus on showing product price, description and reviews in search results

Usage of data:

When it comes to marketing, your hands are literally tied without data use. Therefore go ahead and use data and you can do so much. It aids in understanding the customers so that you can understand your customers really well. Do you have a tracking system on your site? If not get it now because statistics play an important role. You will be able to view products that sell more, that sell less but seen many times and other product related stats. You will also be able to track promotional banners and can decide which one would be suitable for the homepage. These are just a few instances and you can do so much more. Keep in mind that your audience will vary depending on what you sell. 

Be consistent:

Your ecommerce website should be very consistent, everything content and the design. Incase your site has a humorous tone; it should be evident consistently throughout the website. 

Some branding tips are: 

  • Its crucial to sell products of high quality
  • Select your target audience very cautiously
  • Product distribution is a matter of selection
  • The design elements should match the image of the brand
  • Its important to reach out to the influencers
  • Proper marketing is crucial
  • Hire a copywriter for writing product descriptions

Do whatever needed to maintain consistency. 

Have provision for product reviews:

It’s a good thing when you allow your customers to rate your products or leave a feedback on the same. You have to prepare yourself for good and bad and its even better if there are mixed reviews as it will increase the credibility. Accept the fact that reviews are important and allow that on your site. If your product is good, most people would talk positive about it. 

Add superior quality images or videos:

It’s appealing if your product images are of high quality, customers are definitely easily convinced. Attach different high quality photos of the same product from various angles. There is no point in ignoring videos, these days videos are more compelling than anything. Majority customers like to watch videos prior to purchasing. 

Conclusion:

Apart from these, enhance the speed of your page, try giving product suggestions, have space for customizing products and definitely a call-to-action is a must. Your product page deserves attention in order to flourish on the web and on search engines. These are the best ways by which you can improve the ranking and visibility on search engines. Finally, do some research and experiments to bring out more effective results. There are many Ecommerce SEO services in Bangalore, approach the best one. 

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Why should you have mobile application for your business? Well, there are good reasons for you to develop a mobile application for your business.

If you happen to assume that mobile apps are only meant for big business only, then you can’t be more wrong than that. Irrespective of the size of your business, a mobile application can bring lot of difference. Today, it is extremely important to have an effective mobile strategy in order to survive cut-throat competition. It’s not just about having a website which is mobile friendly.

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If you take a closer look, you will notice that almost all the small businesses have their own mobile app these days. And the owners of these companies are aware of the significance of a good mobile app in order to further their business. It is the most important marketing ploy these days. You can easily find a good Mobile Application Development Company in Bangalore.

If you are looking for solid reasons to launch a mobile app for your business, then here we go:

Being visible to the customers all the time

Studies have revealed that customers spend hours on their mobile devices every day. When they have your app on their mobile screen, they will make a mental note of the brand every time they scroll through the list of apps. This is definitely good for your business.

Establishing a direct channel for marketing

When it comes to mobile apps, they offer many functions. It can provide news feeds, search features, prices, general info etc. Through a mobile app, you will be able to pass critical information to your customers. You can let your customers known of the promotions and special sales. You can take advantage of the push notifications to send a message across.  One can easily find plenty of Mobile Apps Development Services in Bangalore.

You will be able to give value to your precious customers

Well, we think you should digitalize the loyalty program. You can allow your customers to collect the rewards they win through your mobile app. This will prompt your customers to download the mobile app. As you already know, customers love rewards. And when you integrate it with your mobile app, things get easier for your customers.

Building your brand

A mobile can be an extremely important tool in building your brand. It will create brand awareness among your customers. The most important thing is to create a mobile app your customers will love. This way, you will easily build your brand. Another important aspect is brand recognition. The idea is to get your customers involved with your app. That will prompt them to buy your products.

Bringing a sea change in customer engagement

The communication with your customers will improve tremendously when you have a mobile app. Your customers will find it really easy to reach you in case they have concerns and complaints. 

We have seen enough number of reasons for you to launch a mobile application for your business. It is an extremely significant step for your business in the right direction.

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A worthy brand communicates the 'thought or vision' of a product or a company.  A strong branding creates consistency in all aspects of your business, both offline and online. These days having a website is as usual as having a contact number that you share with your customers. Your website is an ideal platform that helps to create a positive and dependable image that will be engraved in the minds of people. Having a website paves the way to branding, which is a stepping stone to a larger number of audience interactions. It helps brands to establish an emotional connection with their customers. It is very important to communicate the message in the right way and strengthen your online brand. Here are a few helpful tips:

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Content (Text and Images)

The language you are using must have the power to connect with the customers and the style should match with the type of service you are offering. Focus on the personality of your audience and convey the message in the right manner. Letting your audience know about your business in the right tone and voice basically helps to shape your brand. 

Images can do magic because people love to browse through images, it helps them to connect and they feel they are experiencing something in reality. Adding good quality and relevant images enhance the credibility because people always believe in visualizing. 

The layout and design

The background, logo, and colors – all these are very important. Do you have a logo for your online the business? You do not need a fancy one but a meaningful and corporate logo is just great. The background of the website and the color is of utmost importance. The color palette creates a flavor about your identity, the type of business you do. For a relevant web design, seek service from a reputed website Design Company in Bangalore.

Add information pages

It’s important to add informative pages and these are a few essentials:

About Us:

The ‘About Us’ page gives an idea about your business and teaches values to the visitors. Straightforwardness and clarity is an awarding combination but the language of writing and the details should be on par with your brand.     

Contact:

 The contact us page should be well designed so that it is easy for the audiences to get touch with you. Add all the contact details and keep the provision of a form so that viewers can leave a question and can reach you. 

Testimonials:

Positive testimonials can actually do wonders and it can build your brand. Your visitors would feel privileged if you dedicate a page to them on your website. You should give your visitors a choice of commenting directly on the page. 

Set up a blog:

Creating a blog is very useful as the viewers would take a look at your blog, read the content on a daily basis. It makes your business more relevant, authoritative and the pulse. It builds a way for connecting old and new customers. Use your blog to talk about:

  • Your services and products
  • Your ideas about the industry
  • Your identity as a company

Opt for video marketing:

Video marketing is now the trend with more than 65% marketers opting for this form of marketing. The video format is always something consumers can digest and watch with ease. A well-designed video keeps the audiences glued to the screen as it carries a positive brand image. There are different platforms like Vimeo, YouTube and Vine and many more. 

Going social:

Have you still not gone social? Social media is one most powerful thing of today, it can make or break. Branding is so easy when you connect with social platforms. Just set up your accounts and add links to your website. It’s the best way to connect with a huge number of audiences.  

Do not copy others:

Remember it’s all about developing your brand, being original and authentic. Therefore, it is not advised to copy others because every business has different needs. Copying others means you cannot implement your own ideas and you are lazy. So, whenever you feel tempted to copy someone, remind yourself that you have an exclusive identity.

Branding is a long-term plan:

Maintaining a website and branding both are long-term, design effective online branding strategies and connect them to your goals. When it’s about the promotion you always have something new to learn. Therefore it would be great if you seek the assistance of a mentor. Get in touch with a web Development Company in Bangalore.

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As we all know, competition in small to large business are increasing day-by-day. To market in such a competitive market is really tough for marketers. To exist and grow in the business competition, marketers need to do a lot of research, hard work and planning. One should need to make specific policies and strategies for their business expansion and to become competent in the market. 

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Here, we are discussing some steps that you must follow to overcome competitors in business. SEO companies in Bangalore follow these steps and they are flourishing in the market. The steps are given below:

KNOW THE COMPETITION:

The very first step every business whether small or large need to know is about the competitors. You can have many competitors and to know about everyone is very necessary. The products and services they are offering, what are their strategies and on what position they are in the market i.e. their goodwill in the market. Also, the consumer’s preferences about their product should also be known to know if what are the opportunities or threat coming in front of your business. 

RESEARCH THE INDUSTRY:

After knowing about the competitors, next step is to research about the industry and analyzing the strengths, weakness, chances and threats. One should fully research about the market and grab the coming opportunities and take the advantage of it. Also, take the precautions if there are any hindrances coming in your way. You should be remaining fully updated about the new trends and changing tastes to retain and grow in the market. You will definitely grow if you’ll work according to the needs and wants of the customers.

FOLLOW DIFFERENTIATION STRATEGY:

One can only exist in the competitive market if they follow the strategy of differentiation. The key to grow is the uniqueness you are providing in your products and services. Consumer always wants something new and unique. By determining the needs and wants of customers and work accordingly, you can win the market. Develop your unique product or selling proposition to satisfy the needs and wants of the people.

BUILD BRAND IMAGE:

The very important step to overcome the competitors is to build the image and goodwill of your brand. You should work on your product’s quality, designing and marketing to win over the competitors. Look at your existing customers and try to retain them by making customer loyalty. This will lead to retaining of existing customers and grabbing the attention of new customers. SEO Company Bangalore works on building the brand image of their company and hence building goodwill in the market. You can earn more and more profit by following these steps and can overcome your competitors.

These are the steps which can lead to growth and expansion of the business. Also, if you follow these steps, you can definitely stand by your competitor and even could overcome it. Know you are your competitors and plan your process according to it.

 

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