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Nowadays the digital marketing is getting popular at a very fast rate. Companies are using various popular online marketing trends and platform such as Facebook, Google, LinkedIn, etc. which has some improved features that make the digital marketing more effective. Let’s check out some emerging trends in digital marketing in 2018:

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Facebook Advertising: As you know nowadays everybody uses social media stating from a kid to aged person and from a rural people to the people of metropolitan cities. As such advertising in social media is one of the biggest marketing strategies. Facebook is the most popular social media and Facebook had 2 billion users in 2017 and almost 1.4 billion people uses Facebook every day. Thus, advertising your brand on Facebook will always be the best digital marketing trends 2018.

LinkedIn Advertising: LinkedIn is now acquired by Microsoft. Since from that time the advertisement section of LinkedIn has significantly improved. You can now get video capabilities that make it possible for various companies to lead generation ads and make re-marketing. Thus, after Microsoft had acquired LinkedIn in the year 2016 it has become possible to advertise on LinkedIn in an effective way. Day by day LinkedIn is becoming a popular media and thereby emerging as an essential tool for marketing.

Marketing automation: With the help of marketing automation you get the opportunity to reduce the requirement of the resources for both sales as well as marketing. Now the latest trend in marketing is HubSpot which has the capability to drive automation to drive the better result. Marketing automation may require some little time to provide you the better result but once it is fully developed the sales and marketing department of the company will run smoother than ever before. 

Data-driven marketing: Data-driven marketing strategy is one of the best marketing agency trends in 2018. Digital marketing has many advantages and one of the main benefits of digital marketing is its ability to collect the raw data from the market and it can then measure the data which makes them possible to decide which type of marketing will best suit the brand. As a result, data-driven marketing is a very important strategy in today’s market. Though most of the company ignores the value of data analytics it is actually very essential to progress in the market in the future. 

Video: Video is most essential part of online digital marketing. People spend one-third of their online activity by watching videos as it is easier to understand any concept when you see it on your own rather than when you learn it.  As a result, it is seen that people prefer to visit video than to read the article or blogs or any brochures. Video can have a great impact on the mind of people which can never be done by other types of media. So, advertising through video is an essential part of the digital marketing.

Thus, the above-mentioned digital marketing tips are very important which you can use to promote your brand in the year 2018.

Get Service: Digital Marketing Service Company in Bangalore

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Yes, you heard it right; there is a new meta description snippet update from Google again. It was just in December that the Meta descriptions snippet field was increased by Google but now again in May 2018, Google cut it short. Why do you think meta descriptions matter to such extent? A meta description plays an active role in describing the page it is linked to. The searchers need to understand whether they are searching for the relevant thing or not and this is what reading the snippet does. A good SEO company in Bangalore knows how to optimize the meta description so that searchers understand what kind of content it would be and they would click on it. It basically increases the click-through on organic SEO ranking. Now you know why meta descriptions are so important. Reputed SEO companies are always working on writing successful meta descriptions because it is important and its an art.

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Shorter meta description snippet field

 Now the search snippets are shorter but it’s good to work with. According to Google, framing these descriptions do not alter with longer snippets. Google also told the webmasters that publishers don’t need to expand the Meta description tags all of a sudden. The new update is that the snippets are not of any fixed length and the length would vary based on what the system considers to be useful. So now Google will not specify any maximum length because snippets are dynamically generated. There is the Rick Ranger’s tool that brings down the average length of meta description to 160 characters from 300 characters.

Now if you ask - Why?

Google focus on making sense, yes more than the length, the significance matters. The main thing to keep in mind is that your descriptions should make good sense right in the first 110-130 characters. The reason is that it will work very well on mobile devices too. Longer metas are futile these days.

With this new update, what should you do?

Are you planning to cut short all the descriptions you already framed? No, you don’t need to do that rather focus on weaving meaningful, crisp, compelling and high-quality descriptions within the new character limit. Google basically wants conciseness and relevance when they pick up text to use in the snippets. Cutting them short would not make them better in any case. But, if you are working on the critical pages, you can definitely reoptimize the descriptions. Do not just delete a few words but rewrite them fresh within the new limit. The one you write now can be way better than what you wrote before.

Moreover, the snippets that Google select are dynamic and they are not coming from your meta descriptions. Yes, it’s a recent study that proved this and it showed those majority snippets are taken from the web page content. This is where you must reach the experts, the ones who have learned new SEO and SEM tactics. 

Do you know the best meta description practices

When it comes to meta descriptions, it is very important to strike a balance between offering an impressive summary and appealing the searchers. So here are some of the best practices:

  • Keep the focus keyword and the secondary keyword in the matter. This gives a lot of relevance. 
  • It is best to use the focus keyword in the early part of the description.
  • Use words that are action-oriented to make the users aware of the benefits in case they click on your page.

Following these rules would make your meta descriptions more polished. Basically, there is no such formula for a great meta description. It’s all about writing a great and enticing summary. If you wish to get crisp meta descriptions or other internet marketing related services, look for one of the top-notch SEO services in Bangalore. It’s not easy to impress Google but once you do, you are sorted. 

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When we opt to run a small business, we should be cautious about cyber security. We should update our system with anti-virus modules. Website design companies in Bangalore majorly designs the website without malware and threats.

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Types of small business threats: 

There are many cyber attacks on websites nowadays. Few of them are mentioned in this article.

Phishing: The Phishing caused major loses in any organization. It directly affects by sending a malware email. When we receive the mail it links us to unwanted threats.

Watering holes: They have reputed websites. They will be hijacked by hijackers and destroy the entire website by turning it into malware. This can normally happen when we download or click a file.

Drive-by downloads: This can happen in your system by promoting their software to install in our system.

Cyber-criminals in small business: Many cyber-criminals target small business due to the easy process of attacking the website. They have easy encryption to retire the original data. Sometimes the websites are created with the public key. So access to the website by hackers can be done in few seconds.

How to protect your small business: 

By making strong authentication and verification method we can secure our website. Initially, it is essential to hire a reputed Web designer to maintain the security of the website. There are many Website development company in Bangalore to provide a reliable service in Web designing.

The few tips to maintain the security of website:

Software updates: when our website became outdated it will be a easy prey to all vulnerabilities and security of a website. In order to protect our website from unauthorized sources, we should update our website with new updates and anti-virus systems.

Passwords: 

It is mandatory to set a securable password for your website. A website will become more reliable and trustworthy when it holds a sensible security network. You can make your employees create a strong password to increase the integrity of the website. We should advise our staffs to be careful and cautious while fixing a password.

Virtual private networks: 

This gives complete safe to your system. You can lock your websites with encryption of data.

Rogue Software:

In the initial period the scammers start to attack the websites with malware threats. They seem to be a genuine application. But when you leave them without cautious your website will be attacked. You can use some genuine software such as Drive cleaner and PC Cleaner.

Protection from spam and emails:

It is very necessary to protect our website from unwanted threat and malware. You should be aware of your incoming emails. Be cautious about the details of your financial transactions belong to your website. Whenever a Pop up appears on your website handle it with absolute care. If any unauthorized advertisement pops up beware of it. While you use a new website for small business analyze all loopholes in cyber security. There are many website design companies in Bangalore. You can contact them to get best services to design your website. You can get a well-secured site in this service.

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In the present times, smartphones play a very prominent role when it comes to mode of communication. According to stats, almost 90% of the mobile users have their phones next to them at least 17-18 hours in a day. Applications are so convenient and users depend highly on mobile apps. Even the developers are trying to make money via mobile app purchases. Mobile apps in a way improve a company’s productivity and sales and this is the reason most businesses have started taking the advantage of apps in search of leads. Here are some of the ways how mobile apps can be used to generate leads. Take a look:

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Friendliness – You must know that all apps are not created for entertainment. But there are apps that increase the popularity of a service helping to create a wider audience base. First, it’s crucial that customers have trust and faith in your app. It’s not good to ask a lot of information very early; you can slowly complete their profiles after you are sure that they have come to stay. You need to have a support team so that they can reach the customers anytime.

Sign up to access the app – Majority app utilizes a signup form and it’s a common feature. This signing up process is very beneficial for the businesses because it aids in generating important data from the users. It’s you who should make sure what kind of information you need to ask the users. You must strike the right balance because a lot of information causes a dip in the interest level of the users. There are users who do not offer personal data.

Communicate – It’s great if you create interesting offers because valuable rewards are highly convincing. You can also send in-app messages and push notifications to let users know about the opportunities. Keep in mind that users would tend to delete the app if the notification system is inefficient. The best is to unite the in-app efforts and the web page for best results. More than websites, an app has the capacity to build a strong relationship with the customers. 

Advertise – One more way to generate leads is by using various advertising methods. There are so many advertising techniques so you need to find out which one works the best, it means choosing the apt format. This generation is threatened by Ad fraud, keep this in mind. If you can use the best and the most suitable format of advertising, the results would be fruitful. 

Observe – A keen observation would help you be aware of all sources that help in traffic generation. Your data is important, so pay attention to it, have full focus on the conversations and this would help you to convert your customers into buyers. You must have a separate plan for iOS and Android users, for both the techniques are different. Find out unique techniques for every operating system. 

Right marketing – You must have a responsive website for enjoying higher conversions. For each platform, there is a different marketing approach and the expenses for Android platform are quite lower than iOS. Nothing is possible without a functional website and this is why you need to consult a Web Development Company in Bangalore.

Conclusion

Mobile apps have gained more importance than websites because apps help to reach a wider audience base in the very short span of time. What you need to do is boost your visibility and accessibility with our Mobile apps Development Company in Bangalore. Reach us to know more about our services.

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Every organization should have small and big goals with the deadlines to put their business on wheels. However arbitrary deadlines will not help you find instant success in the competitive business. They have to be set on the strategic planning to set your business on success.  There are many reasons why it is important for best website design service Company in Bangalore to stick to deadlines.

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Keeps the project moving in the positive direction

When strategic deadlines are set for the project in the organization, you tend to work towards meeting the deadlines. Be it you or team members get more motivated to work more as the deadline approaches. This motivation moves them towards taking action to towards completion of the jobs. As you continue to work sticking to the deadlines, it increases your confidence level and abilities too. As the time moves, you will get to understand is that all you have to do to stick to the deadlines is to keep the momentum going.

Spur innovation and creativity

For success driven individuals or entrepreneurs, setting up the deadline for the project becomes an opportunity to generate value. They use the deadline as a pivot for business excellence. Motivated individuals in the organization harness the potential of their creativity and re-engineer the workflows to meet the deadlines or exceed the expectations of the customers. 

Prioritize things 

Deadlines have a direct impact on the time. Strategic deadlines help you organize tasks in the order of priority and keep you focused on the things that help you move closer to the goals.  They help you stay focused on the key tasks and say no big deviations like scrolling Facebook feed or getting diverted into other responsibilities that deliver poor results.

Keeps away from making a false promise

Strategic planning involved in setting up the deadline will keep you away from making unrealistic promises. It is not that the organization should always say yes to the stated deadlines. If you find them unrealistic, you can always push back to make sure you won’t sacrifice the end results in the wake of meeting the unrealistic deadlines. In the same way, if the deadline is too lax, it will not get you creative about how to achieve the goal. You should always do a SWOT analysis and reach that sweet spot where deadlines motivate you to take a plan of action and exceed expected results.

Increases confidence 

Meeting the stated deadlines consistently will increase you and your team confidence levels. Top web development service company Bangalore will be motivated to take more customers and responsibilities in near future. In addition, it will also help you to innovate new approaches and techniques win the competition.

Prime for your success

The ability of your organization to meet deadlines is the reliable metric for measuring the success of the organization in the competitive world especially if you are in the business of delivering success. Setting up the realistic deadline and sticking to it is the key indicator of business success.

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