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Social media is a huge hub for all the business in this digital world. It is the best choice to promote business, brands, and products without spending a huge amount.

Thanks to the technological development, everyone is extensively using social media, the users have all right to decide which account to follow, which to comment and which one to share with their friends and folks.

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Social media can provide your business and brand huge success if you smartly incorporate bet social media marketing strategy. It is a must for the business to have a good social media marketing strategy plan, it helps the business to engage with the users efficiently.

Here is the top 14 social media marketing strategy 2019 which will give your business much needed boost. You can easily beat your competitor and notice the visible crowd in your business and brand.

Before getting started you must be well aware of your competitors, analyses the competitors' social media activities and behavior. Look which content is working well for the business and which one user don’t prefer much.

In order to develop the best e-commerce social media marketing strategy, you should analyses all the major competitors on various social channels like Facebook, Instagram, blog, and YouTube.

14 Essential Social Marketing Strategies to Beat Your Competition in 2019

1. Personalization

The audience is done with all the same online stuff, they surely want something new from the brand and business. The best social media marketing strategy plan is to have personalized content, it instantly attracts the audience. People look forward to interacting with the brand.

2. Post Timing

Timing is surely important when it comes to the business, keep a track when you are posting online. Check what your competitors are posting, it can be a picture, link or video. Business social media marketing will only work if you post the content inappropriate time.

3. Use Appropriate Hashtags

When it comes to hotels social media marketing strategy you must follow the right hashtag. Keep a tab on your competition and use the hashtag which is highly trending and relevant. It helps you to stay ahead of your competitor and get good audience reach.

4. Audience Specific Content

Each business has a unique audience, it is best to reach only those audiences. Hence, create attractive content in the form of pictures and video to reach the appropriate audience set.

5. Catchy Video Content

Attractive video content is the biggest social media marketing strategy 2019, make the post of Facebook live and Instagram live to stay in touch with your target audience. It helps to build trust value.

Video content is also about interactive ads and including live-streaming. 80 % of internet traffic comes from video content, all thanks to the catchy content. It has a very good impact on business, be it small scale or large-scale business.

 All the business can make huge revenues using video content marketing, keep a eye on what competitor is promoting. When it comes to video content, people are more interested in watching the high quality and engaging content.

6. Focus on Closed Groups

There are lot many groups on Facebook where you can find the genuine audiences. Create a closed group and stay in touch with the target audience, give them regular updates about the new release, support and build an authentic conversation.

7. Take help from micro influencer

Micro influencers are of great help when it comes to promoting business and planning an e-commerce social media marketing strategy. They have strong data which can bring a good audience for your brand and business.

8.  Invest in social media advertisements

Social media network is considered as a huge marketplace to promote business and to create revenues at very low cost. Social media promotion is super quick; you can see the growth in very less time. You can consider promoting the best story and post with ads. It helps the brand to get great visibility.

9. Focus on authentic organic reach

There is very less chances of free marketing, this is because users across the globe are looking for authentic sources. It is must to have at least a minimum amount of advertising; it helps the business to stay connected with the audience and users.

The business and marketers are bound to various social media strategies to get better reach and visibility.

10. Brand Ambassador

The term branding is must for the business; it will help the business and brand to reach great heights in very less time.  You can hire celebrity or youth icon as an influencer, they can flourish the business to great extent. It is best to build relationship with audience. People believe and prefer when famous people endorse the brand

11. Ephemeral content

Ephemeral content is nothing but the content which is available for small time duration.  It is difficult for a marketer to create content which won't last for a long time but it is another way to entertain the audience and reduces the spam advertisement to a great extent. All content will last only for a small span of the time and then it will vanish. You can try of Facebook live and stories to promote business. 

12. Virtual Assistance

Many online users are happily interacting with the online bots, it is boon for the business, and the online users, it is the best kind of service which is available at low cost. The small business and middle scale start-ups are looking forward to using Virtual Assistant for their social media channels, since it is highly efficient and cost saving.

13. Use Social Polls

It is another best way to increase audience engagement. Social polls work as an incredible social media marketing strategy. Avoid using simple story polls, you can use it to get the best information because it is a powerful marketing tool.

14. Visual Search

This is an incredible feature and works best for hotels social media marketing strategy; You can also promote with Amazon and Snap-chat the visual search option. The customer can enjoy product details in the form of pop up, it helps to decide better.

All these above 14 strategies help you to beat your competitor and increase brand visibility.

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 The planning, development and management of content is known as content strategy which can be in written or in another form. It can be recognized as user experience design, and it also is drawn as information architecture, content management, business analysis, digital marketing, and technical communication.

The content strategy describes planning as "the publication, creation, and governance of usable content". content strategy is basically a process that gets repeated again and again. The main motive of using the Strategy is website development project.

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We found the main two types of Content strategy Framework namely

  • For selling strategy of content into an organization
  • One for organizations with a more experienced editorial model 

A good Content strategy Template means our team is

  1. Efficient: we must know who is responsible for each and every step in the process and who take quick and right decisions.
  2. Confident: we are able and empowered to take actions and quick decisions.
  3. Always improving in: A technical and digital content strategy always involved advantages of changes and user behavior.

Offer the best and attractive Contents 

A content strategy is of many forms, from a 50-page word document to an hour-long power point presentation. Instead of introduces many moving parts that make a content strategy and gives an example of how I spent consulting on content strategies for each and everything from software as a service to photography, would write it up.

In today's life, it is almost impossible to ignore the power of social media. Almost world's population uses Facebook, Pinterest and millions of people linked in profiles.

The impact of social media strategy of content is real. Think about the difference between currently using social media and before using social media- even if is very little. It is very important to choose the right network.

 A content strategy for social media can give you the guidance you need to not only find your ideal audience can give a bigger profit. content strategy is a relatively new trick. It shares common grounds, interference designs, web development, public relations traditions. The strategy of content for the web states that how it fits with neighboring disciplines and shares some practical guidelines with anyone in digital space.

 Trough social media and email addresses we give the personal data that we needed such as Age, Gender, Religion and Nationality.

A web Content strategy needs

  • It requires teamwork. Match your writing with the audience literacy level.
  • Break your contents into chunks 
  • Voice and tones no matter
  • Build a platform that helps users to tell their stories
  • In order to achieve the ultimate goals of web content keep language clear and concise.

A content marketing strategy is not about your digital content- it is only about the surrounding strategy of your content. A strong content strategy example can help and guide your team to perform the activities properly. If these things are managed to follow, then you will be going to witness the good outcome in the end.

Content strategy informs Content, it includes

  • Choose the type of content you will create
  • Set goals and objectives
  • Plan how will you reach your audience

Search engine optimization (SEO) is the process of bringing in organic, or free, websites traffic from the search engine. All search engines like Google and Bing have a search engine results based on keywords.

Follow the best SEO Content marketing strategy

Search engine optimization (SEO) and marketing of content are two of the important tools are available in the modern market. However, an SEO content marketing strategy can really help take your organisation at the next level. Create a content strategy for SEO is one of the best ways to make sure that two are working hand in hand.

For a website content strategy agency, you need to audit a significant framework step in the development of a good framework. It is very important to read speeches and articles. The initial exposures help you to spend more time reading, listening or viewing.  The main ideas that we need are Read books, Brainstorms with others, invest in self- development, Create a story and Social networking.

Content strategy B2b, about 80% sales and marketing professionals feel that their demands are ineffective; B2B content strategy is a really key point for marketers. The take way for B2B marketers is that we need and think more like consumers and marketers, focusing on connecting with normal people and sharing a vision and an idea.

Research has appeared in B2B is a purchaser marking purchasing choices for B2B items and administrations are genuinely determined go in with your emotions and afterward search for the information to help the choice that makes. With the help of B2B strategic plans, we get easy feedback from the audience. B2B Content strategy for the Web especially demands quality among buyers and sellers, but without a proper strategy it is very difficult to maintain this trust.

Know the requirement of audience

Every strategy starts by taking into account which you want to create for content. Because it’s not about what you thinking but it’s all about what they are looking for, you need to consider what your audience needs. Digital marketing content is King. While creating the strategy, it is important to take care of each and every factor. In order to attract the customers for turning them into potential customers, it is important to have a great content strategy. Content is present everywhere.  Either it is marketing through social media or email marketing.

While creating the content, it is important to determine that each and every aspect is given through the content must be simple and attractive as well. The users must feel attached to the content and the content should be given in such a manner that the customers can also see their own benefit in it. In order to help you out in creating the best content here, we have given the amazing strategy that you can adopt.

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In today's current scenario a smartphone is must in everyone's life, it has made life super easy. All thanks to the advancement in technology, you can get all the information within a few taps and click.

If you have a business, it is must create a mobile-friendly website which can match the change in needs of people, a mobile-friendly website will get better reach and your business would make more money.

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What is a mobile-friendly website?

A smartphone is truly a hot topic when it comes to website designing, almost everyone does search via their smartphone. Be it online shopping or banking, a smartphone is a must. Mobile-Friendly website design means to create a dedicated and easy to user interface for mobile users specially.

 A mobile-friendly design means the website's information like image, text, videos, links, etc becomes easier and readily accessible to the end users. This works for all the popular mobile device like smartphone and tablets too.

In other words, the term mobile-friendly website is referred as the capabilities of the website to work effectively and provide a satisfying experience to the mobile device users.

How Important is Mobile Really? 

According to the researched statics of October 2016, mobile traffic is high as compared to desktop users who browse the internet. As per the google research, more than 61% user prefer to use the mobile website to get the information quickly. 

People are consistently accessing the internet via mobile phone, tablets as compared to the desktop and laptops. This is the reason for the decrease in desktop traffic. A good website development companies in Bangalore is the best choice to develop a website which provides better mobile experience to online visitors.

It is predicted by the end of 2019; the mobile user population is expected to get a drastic increase of 79%. People prefer to use their mobile phones instead of desktops. Hence, it is best to build a mobile-friendly website because you don’t want to disappoint the visitors with an unpleasant and slow website.

How Does Your Audience Browse? 

There is no doubt that the audience prefers to use mobile phones for regular browsing and internet usage but there are still some domains where people use their desktop computers for browsing. 

It is best to analyse and evaluate the buyer behavior to get a better idea about the target users. Once you are well aware of the audience browsing pattern you can get a clarity about audience preferences. Apart from that google analytic data gives you a proper insight from which you can see the device of your visitors. 

Many people prefer to use their mobile device for browsing local services like furniture shops, local business. A credible company like Nexevo Technologies can help you to design a mobile friendly website for your business.

Why are mobile-friendly websites important?

When it comes to a website, SEO is crucial it helps the audience to reach the right websites. While the user is searching something online, Google throws the result based on the ranking. Among various ranking factors, a mobile finely website scored better SEO as compared to the non-mobile fiercely websites. 

If a person is searching from a mobile device, Google displays the results of the best websites which are mobile friendly. Hence, having a mobile friendly website is important as it could affect your Google ranking.

Tips for designing a mobile-friendly website?

if you are planning to create a website for your business, it is best to focus on below-mentioned tips. Make sure to hire a brilliant website development company in Bangalore to do the job. 

1. Responsive Design 

The first rule of creating a mobile-friendly website is to focus on responsive design. It is must so that it is easy for the visitors to view the websites in various device with ease. Responsive design offers flexibility by providing the right layout based on their screen size. 

2. High-Resolution Image 

when it comes to a website especially a business website, images play a major role. Make sure to increase high-resolution images for best user experience. All the latest model of the smartphones is capable of detecting high-resolution images. Website Designing company in Bangalore helps to develop a mobile-friendly website which supports high resolution. 

3. Say Good Bye To Auto Zoom

The auto zoom feature can have a negative effect on the layout element, the situation is worst in case of images and navigation. It is best to remove the auto zoom feature in order to make the website mobile friendly.

4. Don’t Compromise on user experience 

You might develop a beautiful mobile website but don’t forget to include the "Go to Full View" or "View Desktop Version" option at the bottom of the mobile finding website. There are people who prefer to use a full website on their mobile devices. You don’t want to lose the potential customers visiting your website. Nexevo Technologies fits the bill if you are looking for a reliable website development Bangalore. 

How can you make a website with mobile friendly?

Here are the best 5 steps which make a website mobile friendly. These steps ensure that the website works well for both the mobile user as well as the desktop users. 

1. Develop a responsive website 

Start with developing a responsive design with the same content and information. Display the content based on the size of the screen, this will make your website more mobile-friendly. Moreover, a responsive website design contributes to good SEO. 

2. Make Information Easy to Access

People those are browsing the website via smartphone prefer to get the information fast and quick. It is best to provide immediate access to the information which people are looking while visiting your website. Don’t forget to add a FAQs section, it will help the visitors of your website. 

3. Avoid Using Flash 

Flash is extremely bad for the SEO; it is best to avoid flash while designing a mobile-friendly website. It affects the page loading speed and moreover many devices do not support flash. In fact, both Android and iOS do not support flash.  If you are planning to use flash for your website, the mobile users will be left out.

4. Large Button Size

Clicking button on the desktop is easy with the help of a mouse but the situation is not the same on the mobile phone. While trying to tap on a button you might end up clicking on another link, hence it is best to make a large button for easy usage. Nexevo Technologies is one of the best Website Designing Company in Bangalore which takes care of the end to end designing. 

5. Compress Image and CSS

When it comes to site loading time, you always want the speed to be good and it is must for mobile users. If anything is taking too much space on your website, it is best to compress it. This will make your website more mobile-friendly. Moreover, your website will load faster with all the information and images.

Nexevo Technologies is a Website Development company in Bangalore which focuses on developing high-end mobile-friendly website. When it comes to designing a business website, it is best to trust the experts at Nexevo Technologies. 

Mobile-Friendliness and SEO

SEO is a crucial factor; it should be taken utmost care when it comes to developing a website for a mobile device. A mobile-friendly website gets better google ranking and contributes to the SEO. It is must to have a mobile friendly website especially for local business and services, it has a positive effect on the SEO. 

Your website may have everything but Mobile-Friendly website is future and is here to stay forever. In fact, Mobile-Friendliness and SEO go hand in hand. The better user experience you provide to the mobile users, the better ranking your website receives on Google.

Mobile-Friendly Content

A well-designed responsive website should ensure proper navigation from one content to another. Choose attractive and high-resolution images to provide the best mobile experience to target users. 

When it comes to mobile, the text font and space should be taken care well. When you are creating content for the mobile focus on accuracy, readability, headers, callouts, etc. All this will provide the best user experience and navigation to the visitors.

While creating a mobile-friendly website avoid common mistakes like an unplayable video file, poor image, low HD pictures and media files, non-readable contents, small buttons, flash, etc. The primary purpose of creating a mobile-friendly website is to provide the best browsing experience to smartphone users.

Conclusion

Mobile friendliness of website is not only good for business but also is a must. As per the research data people prefer to use mobile devices for regular browsing, a responsive web design increases the user experience and converts potential visitors into customers. A low and non-responsive website is the last thing you want to welcome your online visitors with. Take help of an expert Website Development company in Bangalore. 

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Digital marketing has undergone a lot of transformation since its inception. Now, it is not just limited to surge search engine rankings, it is more into gaining the attention of potential customers to various digital marketing trends and strategies. The digital trends 2019 like artificial intelligence and voice search that has dismissed earlier are now gaining immense importance today. Here are few new digital marketing strategies that added huge importance to digital marketing today.

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Artificial intelligence optimizing customer service

Artificial intelligence which is a part of digital marketing today is enabling the business organizations to analyze consumer behavior, search patterns by using the data on the social media platforms. It helps the business know how the customers fin their products and services and help you optimize your customer service. A business that chooses to opt for artificial intelligence in the year 2019 will gain that competitive edge and accelerate the growth of the business.

Augmented reality advertising lowering conversion costs

Augmented reality advertising is a new strategy that has made digital marketing important in the year 2019. The business that implements programmatic advertising will be able to use artificial intelligence to automate ad buying. The new strategy will help you target a more specific audience. Real time bidding for advertising will enable the business with higher conversions and lower acquisition costs. This new advertising trend is changing the face of digital marketing in the year 2019 and would turn to be a strategy for 90% of digital display ads by the year 2020.

Improved customer service thorough chat-bots

Chat-bots are an important digital revolution in the digital marketing trends 2019. The business that are using chat-bots will be able to use AI for an instant chat with the customer round the clock.  This technology in the digital market is bound to save a lot of money to the business especially in health care and banking sector.  These virtual assistants enable the business to provide best customer service with a responsive and prompt reply and recalling buying history.

Personalized marketing strengthens customer relation

The new strategy boosted the phase of digital marketing. With the availability of data like consumer behavior, purchase history, pages landed on, targeting the buyer with the personalized content has never been this easier. Personalization marketing done by SEO company in Bangalore help in strengthening customer relationships. Personalized triggered emails based on the behavior of the buyer tend to be more effective than traditional e- mail marketing.

Influencer marketing takes your business to a large audience

The digital marketing has leaped towards influencer marketing to take your business to the broader market. The strategy works on using the influencers to take out word for you.  This influencer can be anybody from big celebrities to the blogger that can influence the decision of the user and promote the business for you on their social channels by word of mouth.

Video marketing to reach new potential customers

Video marketing is now beyond the reach of traditional online methods in reaching the new potential customers. Video marketing 2019 strategy by digital marketing company in Bangalore is just not a YouTube video, it will be live broadcast on social media apps like Facebook, Instagram, and LinkedIn. Marketing is gaining more popularity as many businesses today are making use of it to win the attention of potential customers with videos like product demos, interviews, product making and behind the scenes. High-quality cameras on smartphones are motivating the businesses to head towards video marketing instead of phone calls and messages. Also, these business videos, that are displayed on the internet as a part of marketing helps in boosting your SERP’s too.

Social Messaging Apps for direct customer interaction

With tech revolution in the mobile industry that enables people to spend a lot of leisure time on social messaging apps, it makes sense to use these most hanging places to market your business and gain the attention of the customers. The social app will enable your business to send messages to the customer and enrich their experience.

Voice search to increase sales

Rising trends of voice search have made marketers rethink their digital marketing strategies 2019. With artificial intelligence becoming smarter, the number of errors that are made on audio search is drastically reduced. Many businesses today have included voice search as a part digital marketing strategy 2019 to increase their sales and add more convenience to customers

Nexevo Technologies Other Services.

Website Design & Development | Mobile App Development | Website Maintenance | Pay Per Click Marketing | Social Media Marketing | Online Reputation Management

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In this world of technology, almost every business has a website to promote their business. But often many businesses fail to understand that having a website is not enough, the business website should be responsive in order to attract visitors and convert it into sales. 

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What is Responsive Web designing?

The primary aim of responsive web designing is to boost digital marketing. Every person visiting your website gets the best viewing experience with seamless navigation. The responsiveness should be the same for different devices, be it smartphone or computer, the website should be user-friendly and prompt with right user content. 

If your website is not responsive then the visitors will stop engaging on your website. This is primarily because the content is not attractive and people want to invest their time in something good and appealing. The response designs majorly focus on the user experience across different platform, this helps to boost the business and leads. The site with quick navigation and attractive content always stands out.

The responsive web designing follows right strategies so that the website is compatible with different screen size. The data should not be distorted or lost during the transition. A highly responsive website is very crucial to generate the sales for the business. It will help correct planning of digital marketing strategy.

Effective of Responsive Web Designing on The Digital marketing

Responsive web design allows users to work seamlessly on all the platforms like desktop, smartphones, and tablets. Some businesses highly prefer to attract only mobile users, but due to the lack of responsive web designing, they often tend to lose customers.

1. Traffic Booster

A business website can notice a great hike in their over traffic once the website is responsive. Your website will experience less bounce rate because all users prefer to spend quality time in a website which is attractive, easy to navigate and has the right content.

It is advisable to approach responsive website design company in Bangalore to redesign the existing business website in order to boost traffic organically. Once your website has a lower bounce rate, Google will automatically suggest your website. Moreover, a website with responsive web designing has a positive effect on the search engine result page.

2. Increase Sales and Revenue Generation

The ultimate goal of a business is to create leads and generate sales. With responsive web designing, you can easily achieve the goal. If the visitor finds your website content appealing, you can easily notice a hike in the sales and lead generation. 

A person/ customer will only spend quality time in a user-friendly website. Hence, it is must for the business to focus on the responsiveness of the website. digital marketing company in Bangalore can help with the right strategies to reach your sales target once you have a responsive website. A website with a good digital marketing strategy is only helpful when you have a good and user-friendly website.

3. Better User Journey

A responsive web designing indirectly makes the visitors spend quality time on the website. If the web site has good content management and has visually appealing content, you can notice the visitors prefer to spend quality time on site. This way you can focus on improving new products and strategies to convert the lead into sales. In short, responsive web designing helps to improve the overall user journey.

4. Affordable

Designing a responsive website is not a costly affair, all you need is to approach the right company to get the job done. Responsive website designing company Bangalore is one way to update a regular website into the responsive website so that it is compatible on all the platforms and look appeal to the target visitors.

The entire process is also not time-consuming. Moreover, the SEO compatibility of website can be boosted via responsive web designing. The digital marketing company in Bangalore follows right strategy for better site management.

Google's algorithm highly prefers responsive website with less bounce rate. It is a great way to fetch organic traffic to your website and boost revenue. A responsive web designing can help you to achieve the result that you want, follow the trend and stay ahead of all your competitors.

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