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All website owners primarily aim to gather as maximum guests as he can on his website. In order to do the same, one must need to understand the needs and demands of the audience. The one who gains from the opportunity wins over the other competitors who lack coordination with the users. There are a large number of potential audiences that want their needs to get fulfilled from your site and that's the point of time when the owner should grab the opportunity and make full of it. The potential users can be any category and your site should be welcoming all the visitors like website development companies in Bangalore do. Here, we are discussing the ways by which you can make your site accessible to various visually impaired people. Have a look:

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Make the content size large

To make your website content accessible to visually impaired people, your text font size should be larger and bigger than normal so that they find it bit easier to look. It could be possible that some people prefer the content in extra zoom size. For that, you can give a zoom alternative on your site so that impaired people can zoom according to their choice and preference. However, you should try creating your layout in bigger font sizes and ensure that the layout doesn’t break.

Choose the color combination wisely

Color choice is the most important aspect of a website that makes the design of the website attractive. Website development in Bangalore suggests that color contrast should be chosen by considering the needs of every user. Your audience might include the people who are colorblind. Colorblindness can be caused due to any eye surgery or injury and the people who have this issue are not able to see some colors. However, it is difficult to offer them completely different color themes; but the simplest color combinations for the text can be used in order to reduce the confusion that may take place otherwise.

Offer a mobile version of the website

Today, every site has its mobile version as the population is switching from desktop to mobiles. If you have a mobile version of your site makes it accessible to the visually impaired people by creating the mobile layout for larger screens as well. This is because components of the mobile web are regularly rearranged and demand less to scale up and down. The more focus is on text rather than its counterparts. Therefore, it is much easier for the people who have obscured vision and issues with differentiation and shading. Offering them the mobile version on a larger screen can help them to a great extent.

Keyboard shortcut accessibility

There is a major problem that all visually impaired people face while running the website and that is navigation. Making everything accessible over the keys is one of the valuable help that you can give to your audience. Also, it would be helpful for normal users as well. Both the users can easily navigate the site by utilizing arrow keys and with a couple of speedy keystrokes. This also reduces the amount of strain and discomfort that eyes of the impaired individuals bear.  Elimination of use of cursor over the screen saves a lot of time and they would not need to spend a lot of time in front of the big monitor screens that creates discomfort for them. Therefore, the accessibility of everything over the keyboard is a great valuable addition that you can give to them.

Less use of programming techniques

There can be various visual impairments that a person is suffering from such as Retinitis Pimentos, Glaucoma, Retinopathy and cataracts etc. that can decline the contrast affectability. Due to this, the person’s ability to differentiate between the shades and dimension reduces. To offer them a satisfying visual experience you should create the layouts very simple with subtle angles and slight moves to make the interfaces spotless and unclog to the visually impaired individuals. One should avoid using techniques like JavaScript or CSS so that user can navigate the things easily and do not make use of highlights to increase the contrast.

Conclusion:

So, these were some of the ways by which one can make their website accessible to visually impaired individuals.

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It is already 2019 and you still do not have a website? You are losing out of profits because a major chunk of the world’s population has gone highly mobile and everybody is using computers for a long time. If you wish to take your business ahead, you simply cannot survive without a website. These days' businesses that do not have a website or social media presence are not considered as genuine or up to the mark. Businesses of all sizes and types must have an online presence and a proper strategy. There are many small to mid-sized businesses that consider the trade an entirely offline thing. They try all types of traditional promotional ways to get in touch with the customers. But why don’t you try to attract customers because they are spending maximum time online?

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A website is a pure business tool and the web can play a major role in building an offline relationship as well. You do not need a huge budget or dream of unusual profits; you will slowly start reaping the benefits. So, along with marketing here are rewards for you, take look:

Greater Accessibility

The aim of having a website is to give wings to your dream by spreading your business. Accessibility is all about letting people interact with you about your business at any time, 24/7. You do not have to present on every online channel, you just need a website and chose your target audience wisely. Initially, you can have a website that is easy to navigate and looks simple yet so professional. It should be more like a booking tool where customers can get in touch with you, the website should act like a 24/7 receptionist. Your aim is to connect with the users and if you are getting your website designed by technology experts, it would be mobile responsive. You can never miss the opportunity of earning new leads. This will also help your website to rank high on search engines, people would find you a lot easier and Google will be impressed too.  A mobile-responsive website is also very important for email marketing, it is important if you are seriously planning ahead for inbound marketing. For all that you need to hire the Web development company in Bangalore

Professionalism

No business can go ahead without professionalism and having a website is the first sign of professionalism. A website adds authenticity to your business, it becomes more genuine. This is why it is very essential to have a professional and smart website sans gimmicks. 

Showcase your skills in form of content 

 When you have a website, you have a purpose in mind mainly conversions and better business. Users would love to see and know more about your product/services and a website is the best to let them know. When you have a site, you can add engaging content. You can have a case studies section and post all very crisp and relevant information, product details for the users. Statistics show that by 2019 and 2020, more than 2 billion people would be buying goods online. A business that is into regular blogging definitely receives more leads. Your aim is to have loyal customers and make the most of them. 

It’s your portfolio

Your website is your online portfolio for your services and products. In this fast life, businesses find it very difficult to showcase their work. Clients can be a better understanding of your business just by looking at your website and it would also enhance credibility. 

Conclusion

The internet is so globalized that it can open up a huge client pool and also give you your target audience. Now that you are planning to take your business to the online arena, you need to create the perfect online presence. Entrepreneurs are busy looking at all the aspects of the trade, it’s a tedious task to manage an in-house team, therefore think of outsourcing. Bangalore is an information technology hub and there are so many web development companies located in the Silicon Valley of India. It’s not very easy to choose the website development companies in Bangalore but that’s something you must do before handing over your project. Ask people, ask old clients and look for recommendations. Look for a company that has an impressive testimonial of designing websites similar to your requirements. You need some serious experts to get an impressive website done; you need to look into the budget part also.

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Negative SEO attack occurs when some persons take some kind of unethical measures and black hat techniques with an aim to harm the ranking of the website in the Google search. There may be a various form of negative SEO and some of the common ways by which a website can be attacked are by using bad links to the victim’s website with unrelated keywords, hacking the victim’s website by adding malicious code and also by making fake profiles with the company. That is the reason why the SEO service company in Bangalore always takes adequate measures while they are given the responsibility of enhancing the SEO ranking of a company. The digital marketing company Bangalore always makes sure that no hacker can destroy their reputation by creating a negative SEO.

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Effective measures for fighting against negative SEO attack

You can follow the below-mentioned measures which will help you to recover from the negative SEO attack:

Diagnosing the problem carefully: It is very important to find out the exact problem first before taking any measures. It is necessary to check if anyone is trying to use negative SEO by giving the back-link report or if any type of back-link is displayed in Google webmaster tool for any type of abnormal anchor test or any type of doubtful website.  

Removing the bad link: You may get hundreds of bad links to your website. If you get such a bad link what you can do is that you have to contact the owner of each of these websites and request them to take back the link from your website. If they ignore to remove the link from your website you can take legal action at any time. Once you find the owner of the website you can easily remove the bad links from your website by requesting them to remove the links or by warning them telling that you will take legal action against them if they do not remove the bad links from their website. Apart from that, there are some tools available in the market which can help you in this regards such as Rmoov, SEO Gadget’s link clean up, Remove’em. These are some tools that will help you to identify the spammy back-links and contact the owners of the website as well as track the removal process of the bad links. 

Using Disavow tool to submit the bad links to Google or Bing: After trying all possible measures to remove the bad links if you cannot remove it within a few weeks then what you can do is that you can submit all the remaining bad links to Google Disavow tool or Bing Disavow tool so that they do not take into account when accessing your website. However, it is important that you still try to remove the bad links from your website.

These are some essential measures with the help of which you can fight against all the bad links of the website of the victim as well as from the negative SEO attack. It is always difficult to find out whether any website has been affected by any negative SEO attack or not. This is the reason why it is always required to always remain alert from the hackers as well as the competitors. If you see a sudden fall in the Google search traffic then you may be a victim of SEO. That is the reason why you have always pay attention to the various types of traffic that are coming to your website. There are various tools available in the market that will help you to find out the details of the traffic that are coming to your website. Such types of tools are Google Analytics, Google Webmaster tools, Search metrics, SEMrush, etc. All these types of tools are very easy to use and you must use these tools to fight against the negative SEO attack.

Thus, it is very important that you conduct a back-link audit from time to time to make sure that you are not the victim of negative SEO attack and in case you find that you are the victim of negative SEO then you should take the above-mentioned measure to get rid of it.

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If you have started an online-business, the success of your business will decide by the users or we can say, the visitors of your website. It’s all about the user interface of your website which attract the new visitors, and the existing users to keep on using the services provided by you from the website. Before starting the development process, you should focus on the user interface of the website which is fully customer-centric.

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If you live in Bangalore, then there are plenty of top web development company Bangalore are available. You can check their previous record to find the suitable one from the options. Besides this, here we have listed down a few trends which could help you developing a customer-centric website.

Define Customers’ Expectations 

All the businesses run through their customers. If the customers are not happy with the services or products you provide, they will immediately switch the product or services as they are plenty of options available in front of them in this competitive world. Before anything else, you need to understand about the expectations of your customers. 

You can conduct a survey on different social networks or can search for the same on the Google or any other search engine. Depending on the services and products you offer, you will get to know the expectations of the customers. 

Accept the feedback from the reviewers, customers and common people, and start working on to it while developing your business website. 

Plan things out 

Once you know what your customers are expecting from the services you provide in the future, you will be able to discuss things with the developer and designer of your website. 

This is the right time to plan things out depending on your customers. Generate the site map and blueprints of the entire project and split the task in various small tasks. Design your plan which makes the entire process go smoothly. 

Additionally, you should also think about providing an easy navigation options to the new users. If you provide multiple services and products, you need to design separate pages for each product and service. Your job is to provide easy paths to the users who are visiting your website for the first time. 

Remember one thing, if the new visitor is happy with the overall interface of your website, he would become a regular customer of yours. 

Start the Process

Amongst various top website design company in Bangalore, you need to pick members for the project who are well-experienced in this type of website development. Once you prepare proper planning of the website and its navigation, then the next step is the execution process. 

You need to be constantly engaged with the developer and designer who is handling the main task. Offer the team a copy of blueprint and start the execution process in a proper manner. 

The developer and designer should be up to date with latest programming techniques and new technologies which can be implemented on the site for making the UI even simpler. Be flexible on the development and launch date of your Website. This will give you more time to check things out. You can also ask some of your friends, your colleagues and other members to use the site when it is still under the development process. 

Evaluate the Website

The final step is evolution of the newly designed website. In this process, you need to check everything well in brief from the very beginning. You need to Tick mark the points listed on the blueprint and you will get to know what is left in the development process or in the designing process. 

Ask questions to yourself and the team you hired for the development of the website, and this will give you more clear ideas on what is still left in the site. You need to be engaged with your team members, discuss things out to make the site more perfect. 

Remember on more thing, you need to explore your site as a new user. If you are satisfied with the overall interface of the site, then you can set up the launch date for the site. 

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Today, making an online presence or creating a website for any business organization is not an extravagance rather it is a need. Whether a business is small, medium-sized or large, its website is its reflection. It is the platform where the organization and consumer come in a direct interaction with each other. Even if you have invested a lot in your website, there can be reasons for its failures. Some of the reasons for a business website failure are discussed here. Have a look and keep them in your mind while you are making your business website.

The most common reasons for a business website failure are:

Lack of mobile optimization

As we all are aware of the fact that today mobile users have surpassed the desktop users. Lack of mobile-friendliness feature of your website would lead to its immediate failure. The mobile usage is increasing and therefore your website needs to be mobile optimized properly. Your business website needs to make a responsive design so that your site will be perfect to use on mobile gadgets. The business sites that do not have this feature consider being terrible it is not able to satisfy the client properly.

Poor content

A website should be made in a manner so that it could resolve the client’s query regarding your product. The content is the essence of any website. It should be updated and valuable to fulfill the purpose of answering customers’ genuine inquiries. For instance, Website Development Companies in Bangalore is one such company that provides astounding website content. Poor or less content can lead to the business site failure as your site can under ranked by the Big G (Google) that can lead to its shut down.

Use of excessive jargons

Any business website aims to attract more clients and boost up the sales of their product. It is utmost necessary that the business is able to communicate properly with its audience. Usage of excessive technical language and jargon's can act as a barrier in the communication process. Therefore, business sites should take care that the content they are posting should be well communicated to its users and is in simple and understandable language.

Too slow to load

In this fast era, clients expect a website to load quickly. It has been observed that a user decides in just 3 minutes whether he/she wants to remain on the site or not. If your site doesn’t load quickly, the client would take no time to switch to the other site. Therefore to make the business website loads quickly is really important for the higher ranking of the site. There are various tools that enable you to check the speed of your website. Web Development Bangalore has suggested some tools that can be used in order to test the speed of the website they are Pingdom and GTmetrix. These tools also tell you how you can speed up your site. 

Lack of clarity

The website should provide clear-cut instructions to its users as what they need to do next on your website. You would not prefer to leave your guest oblivious. Therefore, you should call them clear directions by creating a call to action button for them. Clear signup instructions should be versed to them so that they don’t find any difficulty in doing so. A good website is one who has clarity for its customers. To give the customer a delightful experience is the prime responsibility of any business website.

Lot of clutters on website

There are various business sites that have music and videos which consequently get played when you reach the website. Moreover, some sites are loaded with a lot of advertisements and hues that makes the website extremely annoying to use. Therefore, make sure that your website does not contain such annoying hues and clutters. This creates a negative imprint on user’s mind and they would not likely prefer to use your site again.

Conclusion:

These were some common mistakes that lead a website to be a fail. The website designers of the organization site need to know these failures while making a website.

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