Why Digital Marketing is Important in 2024?

Digital Marketing
Updated on: 22 Oct, 2024 13:20 PM

Digital marketing has undergone a lot of transformation since its inception. Now, it is not just limited to surging search engine rankings, it is more into gaining the attention of potential customers to various digital marketing trends and strategies. The digital trends of 2024 like artificial intelligence and voice search that were dismissed earlier are now gaining immense importance today. Here are a few new digital marketing strategies that add huge importance to digital marketing today.

Artificial intelligence optimizing customer service

Artificial intelligence which is a part of digital marketing today is enabling business organizations to analyze consumer behavior, and search patterns by using the data on social media platforms. It helps the business know how the customers find their products and services and help you optimize your customer service. A business that chooses to opt for artificial intelligence in the year 2022 will gain that competitive edge and accelerate the growth of the business.

Augmented reality advertising lowers conversion costs

Augmented reality advertising is a new strategy that has made digital marketing important in the year 2019. The business that implements programmatic advertising will be able to use artificial intelligence to automate ad buying. The new strategy will help you target a more specific audience. Real-time bidding for advertising will enable the business with higher conversions and lower acquisition costs. This new advertising trend is changing the face of digital marketing in the year 2024 and will turn out to be a strategy for 90% of digital display ads by the year 2023.

Improved customer service through chatbots

Chatbots are an important digital revolution in the digital marketing trends of 2022. The businesses that are using chatbots will be able to use AI for an instant chat with the customer around the clock.  This technology in the digital market is bound to save a lot of money for businesses, es especially in the healthcare and banking sectors.  These virtual assistants enable the business to provide the best customer service with a responsive and prompt reply and recalling buying history.

Personalized marketing strengthens customer relation

The new strategy boosted the phase of digital marketing. With the availability of data like consumer behavior, purchase history, and pages landed on, targeting the buyer with personalized content has never been this easy. Personalization marketing done by SEO company in Bangalore help strengthen customer relationships. Personalized triggered emails based on the behavior of the buyer tend to be more effective than traditional e-mail marketing.

Influencer marketing takes your business to a large audience

Digital marketing has leaped towards influencer marketing to take your business to the broader market. The strategy works on using the influencers to take out word for you.  This influencer can be anybody from big celebrities to bloggers who can influence the decision of the user and promote the business for you on their social channels by word of mouth.

Video marketing to reach new potential customers

Video marketing is now beyond the reach of traditional online methods in reaching new potential customers. The video marketing 2022 strategy by a digital marketing company in Bangalore is just not a YouTube video, it will be live broadcast on social media apps like Facebook, Instagram, and LinkedIn.

Marketing is gaining more popularity as many businesses today are making use of it to win the attention of potential customers with videos like product demos, interviews, product making, and behind-the-scenes. High-quality cameras on smartphones are motivating businesses to head towards video marketing instead of phone calls and messages. Also, these business videos, that are displayed on the internet as a part of marketing help boost your SERP’s too in all industries.

Social Messaging Apps for direct customer interaction

With tech revolution in the mobile industry that enables people to spend a lot of leisure time on social messaging apps, it makes sense to use these most hanging places to market your business and gain the attention of the customers. The social app will enable your business to send messages to the customer and enrich their experience.

Voice search to increase sales

Rising trends of voice search have made marketers rethink their digital marketing strategies 2024. With artificial intelligence becoming smarter, the number of errors that are made on audio search is drastically reduced. Many businesses today have included voice search as a part digital marketing strategy 2024 to increase their sales and add more convenience to customers