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Negative SEO attack occurs when some persons take some kind of unethical measures and black hat techniques with an aim to harm the ranking of the website in the Google search. There may be a various form of negative SEO and some of the common ways by which a website can be attacked are by using bad links to the victim’s website with unrelated keywords, hacking the victim’s website by adding malicious code and also by making fake profiles with the company. That is the reason why the SEO service company in Bangalore always takes adequate measures while they are given the responsibility of enhancing the SEO ranking of a company. The digital marketing company Bangalore always makes sure that no hacker can destroy their reputation by creating a negative SEO.

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Effective measures for fighting against negative SEO attack

You can follow the below-mentioned measures which will help you to recover from the negative SEO attack:

Diagnosing the problem carefully: It is very important to find out the exact problem first before taking any measures. It is necessary to check if anyone is trying to use negative SEO by giving the back-link report or if any type of back-link is displayed in Google webmaster tool for any type of abnormal anchor test or any type of doubtful website.  

Removing the bad link: You may get hundreds of bad links to your website. If you get such a bad link what you can do is that you have to contact the owner of each of these websites and request them to take back the link from your website. If they ignore to remove the link from your website you can take legal action at any time. Once you find the owner of the website you can easily remove the bad links from your website by requesting them to remove the links or by warning them telling that you will take legal action against them if they do not remove the bad links from their website. Apart from that, there are some tools available in the market which can help you in this regards such as Rmoov, SEO Gadget’s link clean up, Remove’em. These are some tools that will help you to identify the spammy back-links and contact the owners of the website as well as track the removal process of the bad links. 

Using Disavow tool to submit the bad links to Google or Bing: After trying all possible measures to remove the bad links if you cannot remove it within a few weeks then what you can do is that you can submit all the remaining bad links to Google Disavow tool or Bing Disavow tool so that they do not take into account when accessing your website. However, it is important that you still try to remove the bad links from your website.

These are some essential measures with the help of which you can fight against all the bad links of the website of the victim as well as from the negative SEO attack. It is always difficult to find out whether any website has been affected by any negative SEO attack or not. This is the reason why it is always required to always remain alert from the hackers as well as the competitors. If you see a sudden fall in the Google search traffic then you may be a victim of SEO. That is the reason why you have always pay attention to the various types of traffic that are coming to your website. There are various tools available in the market that will help you to find out the details of the traffic that are coming to your website. Such types of tools are Google Analytics, Google Webmaster tools, Search metrics, SEMrush, etc. All these types of tools are very easy to use and you must use these tools to fight against the negative SEO attack.

Thus, it is very important that you conduct a back-link audit from time to time to make sure that you are not the victim of negative SEO attack and in case you find that you are the victim of negative SEO then you should take the above-mentioned measure to get rid of it.

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If you have started an online-business, the success of your business will decide by the users or we can say, the visitors of your website. It’s all about the user interface of your website which attract the new visitors, and the existing users to keep on using the services provided by you from the website. Before starting the development process, you should focus on the user interface of the website which is fully customer-centric.

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If you live in Bangalore, then there are plenty of top web development company Bangalore are available. You can check their previous record to find the suitable one from the options. Besides this, here we have listed down a few trends which could help you developing a customer-centric website.

Define Customers’ Expectations 

All the businesses run through their customers. If the customers are not happy with the services or products you provide, they will immediately switch the product or services as they are plenty of options available in front of them in this competitive world. Before anything else, you need to understand about the expectations of your customers. 

You can conduct a survey on different social networks or can search for the same on the Google or any other search engine. Depending on the services and products you offer, you will get to know the expectations of the customers. 

Accept the feedback from the reviewers, customers and common people, and start working on to it while developing your business website. 

Plan things out 

Once you know what your customers are expecting from the services you provide in the future, you will be able to discuss things with the developer and designer of your website. 

This is the right time to plan things out depending on your customers. Generate the site map and blueprints of the entire project and split the task in various small tasks. Design your plan which makes the entire process go smoothly. 

Additionally, you should also think about providing an easy navigation options to the new users. If you provide multiple services and products, you need to design separate pages for each product and service. Your job is to provide easy paths to the users who are visiting your website for the first time. 

Remember one thing, if the new visitor is happy with the overall interface of your website, he would become a regular customer of yours. 

Start the Process

Amongst various top website design company in Bangalore, you need to pick members for the project who are well-experienced in this type of website development. Once you prepare proper planning of the website and its navigation, then the next step is the execution process. 

You need to be constantly engaged with the developer and designer who is handling the main task. Offer the team a copy of blueprint and start the execution process in a proper manner. 

The developer and designer should be up to date with latest programming techniques and new technologies which can be implemented on the site for making the UI even simpler. Be flexible on the development and launch date of your Website. This will give you more time to check things out. You can also ask some of your friends, your colleagues and other members to use the site when it is still under the development process. 

Evaluate the Website

The final step is evolution of the newly designed website. In this process, you need to check everything well in brief from the very beginning. You need to Tick mark the points listed on the blueprint and you will get to know what is left in the development process or in the designing process. 

Ask questions to yourself and the team you hired for the development of the website, and this will give you more clear ideas on what is still left in the site. You need to be engaged with your team members, discuss things out to make the site more perfect. 

Remember on more thing, you need to explore your site as a new user. If you are satisfied with the overall interface of the site, then you can set up the launch date for the site. 

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Today, making an online presence or creating a website for any business organization is not an extravagance rather it is a need. Whether a business is small, medium-sized or large, its website is its reflection. It is the platform where the organization and consumer come in a direct interaction with each other. Even if you have invested a lot in your website, there can be reasons for its failures. Some of the reasons for a business website failure are discussed here. Have a look and keep them in your mind while you are making your business website.

The most common reasons for a business website failure are:

Lack of mobile optimization

As we all are aware of the fact that today mobile users have surpassed the desktop users. Lack of mobile-friendliness feature of your website would lead to its immediate failure. The mobile usage is increasing and therefore your website needs to be mobile optimized properly. Your business website needs to make a responsive design so that your site will be perfect to use on mobile gadgets. The business sites that do not have this feature consider being terrible it is not able to satisfy the client properly.

Poor content

A website should be made in a manner so that it could resolve the client’s query regarding your product. The content is the essence of any website. It should be updated and valuable to fulfill the purpose of answering customers’ genuine inquiries. For instance, Website Development Companies in Bangalore is one such company that provides astounding website content. Poor or less content can lead to the business site failure as your site can under ranked by the Big G (Google) that can lead to its shut down.

Use of excessive jargons

Any business website aims to attract more clients and boost up the sales of their product. It is utmost necessary that the business is able to communicate properly with its audience. Usage of excessive technical language and jargon's can act as a barrier in the communication process. Therefore, business sites should take care that the content they are posting should be well communicated to its users and is in simple and understandable language.

Too slow to load

In this fast era, clients expect a website to load quickly. It has been observed that a user decides in just 3 minutes whether he/she wants to remain on the site or not. If your site doesn’t load quickly, the client would take no time to switch to the other site. Therefore to make the business website loads quickly is really important for the higher ranking of the site. There are various tools that enable you to check the speed of your website. Web Development Bangalore has suggested some tools that can be used in order to test the speed of the website they are Pingdom and GTmetrix. These tools also tell you how you can speed up your site. 

Lack of clarity

The website should provide clear-cut instructions to its users as what they need to do next on your website. You would not prefer to leave your guest oblivious. Therefore, you should call them clear directions by creating a call to action button for them. Clear signup instructions should be versed to them so that they don’t find any difficulty in doing so. A good website is one who has clarity for its customers. To give the customer a delightful experience is the prime responsibility of any business website.

Lot of clutters on website

There are various business sites that have music and videos which consequently get played when you reach the website. Moreover, some sites are loaded with a lot of advertisements and hues that makes the website extremely annoying to use. Therefore, make sure that your website does not contain such annoying hues and clutters. This creates a negative imprint on user’s mind and they would not likely prefer to use your site again.

Conclusion:

These were some common mistakes that lead a website to be a fail. The website designers of the organization site need to know these failures while making a website.

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A website is an interface where different pages are kept in a case. The interface talks to the visitor or customer on behalf of the company so it is crucial for the web designer to make the browsing experience as pleasant as possible. The use of a user interface is to get the company’s product to the visitor or customer in the most elegant way possible. An effective way to achieve this is to think from the user perspective.

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Inconsistent design  

The user interface is designed with the objective of giving that first good impression to the visitor on first look. If the user interface design is inconsistent, the visitor may fell annoying to browse through the site and move away to a competitor’s website. The objective of having a user interface, displaying business products to the customer will no longer be accomplished.  Professionals like Website Designing Agency in Bangalore will ensure similar actions and elements on the website look alike. Planning about features of the website will help you remain consistent with UI design.

Unintuitive Navigation

After you are done with removing clutter on the website, the rest of the elements on the site should be appropriately organized for right and easy navigation. Both the hierarchy and the navigation on the website should be intact. Lack of hierarchy on the website will not display your product information to the user correctly. On the hand lack of proper navigation on the site will not let the visitor stay on the web page for a long time.  Confusing navigation on the website will drive potential customers to competitors.

Poor colors 

As a website designer, you should have known that the colors of the user Interface also play a crucial role in creating the first impression to the visitor. Choosing vague colors is a bad decision for website design. Colors that are selected from without considering client’s brand and the audience will be a disaster. You should keep color blindness of the audience and follow some exclusive tips while choosing high contrast colors for website design. 

Overloaded content

Content is king. With the changing Google an algorithm, Content remains the main factor to drive potential traffic to the website, but anything overloaded can create harm. This fact is no an exception to the content on the site. Overloaded content on the website may either make the customer leave the website or get involved in reading the material leaving an effort to take a valid action. Both the results are frustrating leaves the objective of having a user interface behind. The website should be more of visuals and less of text to make it more appealing. 

Not responsive design  

Today’s internet accesses are no longer limited to PCs. There are a full range of gadgets through which the browser can visit the website. Making the user interface compatible with the PCs alone will make the potential users that browse through smartphones and other portable devices. When the user interface is compatible with PCs alone, the user on the smartphone will not be able to get the right view of the website or the product information stated there. This may lead to a loss of potential customers in the market.

Bad information architect 

Investing efforts to be creative in the design and stand out from the crowd is a good idea. Too much creativity may sometimes turn the situation upside down. Website Designers Bangalore will come to your assistance in this regard.  They assist you with the right balance in visual hierarchy and leave a long-lasting impression on the users and deliver more information to them.

Poor performance 

The poor performance of the website is due to slow loading time and glitches. If the animation on the site is too slow, it turns out to be one of the contributing factors for bad UI design. Slow loading websites tend to lose many potential customers. Trust factor of the website for the visitors goes down. More clicks you have for the customers to reach the purchase page, more are the chances of losing customers or their intentions to purchase.

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There have been great modifications in the approaches used in marketing for the past several years. No matter which marketing strategy a business organization used for getting more and more customers, what all matters is the efficiency of that particular strategy. Now, in this technological era, we do not want to rush here and there and hence the public is more dependent on the online companies or stores, therefore, more effort is putting in by the companies to enhance their online trafficking so that their customer base becomes strong. 

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Creating your own website for your business is very beneficial as it can help you in growing your business to incomparable heights. You may hire a website development companies in Bangalore for the same. There are as such no different types of website from which you can choose which one would be better rather, the focus should be on the creation of a high-quality website. Let us look at some of the essential reasons for the question of why it is necessary to create a professional website to run an online business which are mentioned below:

1. Enhance your Identification and Sustain the Homogeneity 

The face value and identity of any particular brand is a very vital aspect in terms of giving a competition to your parallels. In case you want to become influential to your customers as well as other visitors on your website, the design of your website must be quite impressive and should be of high quality, only then you could maintain a certain level of regularity of the customers. You may hire web development services in Bangalore for the same purpose. In today’s world of technological advancements where every little thing creates an impact, website and people’s perception of it are no exception. A minor change in your website can change the whole idea of the customer’s thinking regarding any product or brand or services.

2. Strengthening the Credibility of your Business

A website is really useful when it comes to dealing with the concerns of your customers regarding anything. Usually, the professional business sites have an option inside column of their website about “Frequently Asked Questions” which makes it more convenient for the customers to get the answers to the most often asked questions. Also, the issue of spending some money on the customer services gets lowered to a substantial degree. 

3. It enhances the Effectiveness of Interaction

A website is a convenient means to interact with your business partners, customers, visitors and you. If a website has been made professionally with a proper design, then you will observe that the effectiveness of interacting with your customers regarding their concerns will get enhanced, also, you may take feedback from the customers regarding your product as well as services.

4. Attracts More Customers

The overall sales of your products and provision of services are very much influenced by the number of visitors and customers on your website i.e. the overall traffic on your website. Those websites which have been poorly designed will be generating very less traffic and their success rates become low. On the other hand, if a website has a high-quality design, then this will attract a large number of people, thereby increasing online traffic on the website along with leading to a high rate of conversions.

5. Linking to Other Means

When you are doing online marketing or a business, linking to other people is very crucial. The more the other websites have links to your website, greater are the chances of your website getting recognized by more people and customers. Your business can gain a wide publicity by creating a good website which contains quality content and efficient services along with reliable products. This also helps in convincing people to link their website with yours. Hence, the value of your website will get enhanced.

Conclusion

Therefore, the bottom line is that creating a website is a much cost-effective option, which enhances the advertisement of your products and services along with improving the accessibility of information and satisfaction among customers and visitors. It allows you to remain updated with the demands of the customers. It also enhances the likelihood of bringing in long-term clients to your business. Thus, creating a professional website is very much required nowadays.

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