Like a relationship your website needs to be given inputs regularly, otherwise like a worn out marriage you are heading for a divorce with your regular customers. Now there are some simple steps which can keep you in the lime light. Here’s a small guide for you:
Information on your website should be updated regularly, to give it that fresh look, like a bride. You could add a regular blog or some news section which can be updated constantly.
As soon as a customer visits your site he should be immediately attracted by the design of your website for him to explore further. Nobody likes a drag site. You have just got a few seconds in which you can grab the attention of the customer.
Your website should be such so that you can almost communicate with your customer as if you are talking to him. It’s like a good communicative skill. Your content should work wonders for the website.
You may have the best site but if nobody can find it then it’s a no go. One should have Google friendly terms which are easy to find. An SEO writer could help you out with this.
Visitors on your website should be able to share information on Twitter and Face book etc. Your website should integrate social media for it to be popular.
The person who can guide you about your plus and negative points regarding your site is eventually your customer. So you should interact with your customer and get regular feedback to be in the race. You should be aware about where you stand in the eyes of the customer.
One thing which keeps one on his toes is healthy competition. So how other websites are competing with you and where you stand, or need to do to keep up with the competition will go a long way to nourish your website. Like any business one has to get back regular updates and think about new plans to increase business.