Impact of Tagline in Online Marketing
Digital Marketing
Updated on: 23 Jul, 2024 17:45 PM

Published Date 07 Dec, 2021 00:50 AM
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Impact of Tagline in Online Marketing

When you think about a brand you know well, it's not just the brand name you're recalling, but a tagline too. The tagline itself can be efficient and effective if it comes out of research about the company, things people have said about the product or service and the attributes of the product or service.

Online Marketing

The online marketing spectrum varies according to the various and wider ranged business requirements. It takes business development to a much higher level than traditional marketing. Digital Marketing Companies in Bangalore can be done using various methods including email, social media, display advertising, search engine optimisation and more. It uses web-based channels to spread the message about a company’s brand, products, or services to its customers.

Online marketing primarily uses digital mediums to attract the viewers, to engage, and to convert the virtual visitors to customers. It connects organizations with potential customers by combining the internet's creative and technical tools. Online marketing moves at the speed of light. A tagline is one among the manoeuvres that can be used to build and maintain a robust and healthy online marketing program.


Taglines are nothing but the variants of branding slogans. They can be used in marketing materials and advertisements. Taglines will often be placed on website headers. “Memory Hooks” and “Unique Selling Proposition” are the other commonly known terms for taglines. Taglines are also called as tags, end lines, baselines, signatures, pay offs, claims or straplines in different countries.

The taglines are sometimes confused with the headlines. Taglines are memorable dramatic phrases that will sum up the tone and premise of a product and can be easily identified. Taglines can be inspirational, or they can be something fun and memorable. Describing what you do in the shortest space possible is the best way to create a tagline for your business.

Impact of Taglines

Taglines make a company’s message crystal clear in explicit terms. It reinforces and strengthens the audience’s memory of a product. Taglines can have an enticing effect. Good taglines can also help you in setting apart your company from the other companies that provide similar products.

Slight difference in the taglines may indicate entirely different values. A bad timeline can do more harm than good. Tagline warrants inclusion in popular culture. Taglines used for a long time can become one of the most memorable parts of a company’s identity. Taglines can also act as the glue that holds your brand together.

Digital Marketing Companies and SEO Services in Bangalore

Marketing of the products or services using digital technologies is known as Digital Marketing. Digital Marketing takes place mainly through the internet and Search Engine Optimisation is one among the digital marketing methods. There are plenty of SEO agencies and Digital Marketing Companies in Bangalore. Search Engine Optimization is used to improve the ranking of your website.

SEO Services in Bangalore, with their experts, help in bringing better user experience to your website which will lead to generate more leads and conversions for your business. The most reputed SEO Services and Digital Marketing Companies in Bangalore can help you with your goal if you wish your website to appear in the top search results.

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