Google at regular intervals (once or twice in a month), introduces its algorithm update. It came up with the algorithm updates in previous year and similarly it is rolling out with its algorithm updates in 2018 as well. The significant or main updates are done once a year but the minor changes take place hundred times. Google incorporates these changes with motive to handle vulnerabilities and to recognize the procedures which are not binded by the Google Webmasters Guidelines. To comprehend you with the algorithm changes made by the Google for creating websites in some recent years, we are discussing some major updates with you so that you got to know about the recent updates alongside a list of hazards and prevention tips for each of them.
Panda was included as the core part of Google algorithm in January 2016. Google mobile SEO news emphasizes on providing the mobile version of the sites. It is created by Google in order to diminish the extensiveness of low quality content, light content in search results and to give appreciation for excellent content.
The most prompt clear change in Google SEO trends 2018 is related to the 'article marketing'. The SEO experts which publish low quality content with less appealing outlay and more intrusive promotion are prove to be unreliable and not helpful.
Google penguin aims at managing link quality and to punish those who purchase back links from others. It identifies the spamming of the top Google searches 2018 that are done manipulatively. It also bought changes in Mobile SEO 2018 which is become more page specific instead of full websites.
The rank brain Google algorithm update enables Google to translate the significance of queries and providing the best query results. Along with the query handling segment of Rank brain, there is a ranking part to it as well. Rank brain performs various functions such as it tells what the page is about, accesses the significance of search results and makes it even better.
The initial step for growth of SEO 2018, Google suggest to use relevant keywords which the users search for. Additionally, it arranges the results in SERP. Using irrelevant keywords will help you in any way.
Google mobile update was launched on 21st April, 2015 which is also known as Mobilegeddon. The creation of the update is intended to rank the pages which are most responsive to the mobile devices. The pages enhanced for the mobile phones rank at the highest and accordingly rank down the pages which are not well responsive to mobile devices. The SEO strategy 2018 aims at making page mobile optimized. Google SEO news says that it is the page level sector as your one page of the website can be mobile updated but the other can be not. The ranks of the pages are given on the basis accordingly.
Google humming bird was introduced on 22nd august, 2013. The Google SEO updates news explains the change that it translates the search queries, and giving search items which match searcher purpose, instead of individual keywords. In 2018 SEO trends, hummingbird adds more quality to the importance of the query. Along with the exact keywords match, humming bird uses synonyms of the words. Google demonstrates the results which are theme related in the SERPs.
So, these are some significant algorithm updates which are made by Google for making the websites. If you are a website creator, then following these updates is your obligation otherwise your site can be down-ranked by the Google. Nexevo Technologies are a perfect way solution to keep you updated with the recent modifications made by the Google and is mandatory to follow.
Search Engine Optimization
Social Media Optimization
Search Engine Marketing
Hiring website developers
PHP Web Development
Mobile App Development
Content Management Systems
WordPress Web Development