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Landing Pages And Its Types

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I am sure you are interested in knowing Internet and website better. Well after Internet and website we have brought you a next topic for your knowledge. This topic is also related to website and will let you know where to click and where to not. Landing pages is our new subject to describe. So you must be curious about what are landing pages, Where to use them, How to use them etc. We have written whole of your queries in this topic.

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 What are Landing Pages?

Basically landing on a place means you are arriving at that particular place or you can say that you are arriving at an area to know that place better. Similarly are the landing pages, you click on a search engine results or any online advertisements. Landing pages simply means that you are landing on some particular area (here area is referred to website) through them. Landing pages are single and Best Website Designing which is completely different from the rest of the web site's pages. It is not even connected or even related to other web pages.

It is an entry point for users to enter in a website. These pages are basically used for marketing purposes and are made to stand alone from the rest of web site. You can also consider them as a way to that website. These pages are always linked to social networking sites, advertisements and email campaigns sent. Landing pages are used to make to users or site visitors into sales. To make a landing page attractive they include an inquiry form or getting of contact number etc.

Mainly there are just two types of landing pages which are further categorized into many. These pages are –

  • Reference
  • Transactional
  • Lead generation
  • Click through

Reference landing page – This page is used to gain information that is required by visitors or users which can include text, images or other links. One of the examples here is:

  • Click through landing pages – These pages are quite simple to understand as they have very simple and straight forward work to do. All there work is to give complete information about product to the visitors.

Transactional landing pages – This page is used to convince users to complete their action towards their transactions. These pages are used to turn the visitor into customers. To turn them into customers they are given forms which should be completed. They capture as much possible information from users and use it later. One example is given below:

  • Lead generation landing pages – As its type it also collects data from the visitors starting with their names and email addresses. This information is later on carried to change them into customers. There is no exit path in such type of pages.

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